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A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.Testing Business Ideas uses an engaging 4-color format to:* Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas* Close the knowledge gap between strategy and experimentation/validation* Identify and test your key business assumptions with the Business Model Canvas and Value Proposition CanvasA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Completely revised and updated, this bestselling introduction to programming in JavaScript focuses on writing real applications.

The first book for the western market on the ancient Chinese medicine that is Yang sheng (meaning 'nourished life')

This fully updated textbook provides complete coverage of electrical circuits and introduces students to the field of energy conversion technologies, analysis and design.

This text examines every aspect of the disorder in an up-to-date, rigorous, and clinically oriented manner. The editors address the disease in a systematic, accessible way, identifying the challenges of diagnosis and treatment.

A parent's guide from';one of the most reliable, respected health resources that Americans have' (Publishers Weekly). Drawing from the collective wisdom of pediatric experts at Mayo Clinic, ranked #1 on US News & World Report's 2020-2021 Best Hospitals Honor Roll, Mayo Clinic Guide to Raising a Healthy Child addresses key questions and concerns many parents have about the preschool and school-age years. In this book, parents learn what to expect in the lively, wonder-filled time between ages 3 and 11. They'll find answers to family dilemmas such as feeding a picky eater, resolving sleep problems, addressing bullying, treating common injuries and illnesses, and coping with complex health care needs. Experts discuss what it takes to prepare a child for a rich and meaningful adult experience. This book is intended to be a companion manual for navigating those early to middle childhood years, offering encouragement and trusted advice from some of the best experts around, and helping your family find success. The book is divided into 6 sections: Section 1 addresses growth and development Section 2 focuses on health and safety Section 3 discusses important topics related to emotional wellbeing Section 4 covers common illnesses and concerns Section 5 is devoted to special circumstances in raising a child Section 6 provides tips and guidance creating a healthy family unit

With a focus on brewing science and quality control, this textbook is the ideal learning tool for working professionals or aspiring students.Mastering Brewing Science is a comprehensive textbook for the brewing industry, with coverage of processes, raw materials, packaging, and everything in between, including discussion of essential methods in quality control and assurance. The book equips readers with a depth of understanding to deal with problems and issues that arise during production of beer from start to finish, as well as statistical tools for continual quality improvement. Brewery operations, raw material analysis, flavor, stability, cleaning, and methods of quality control, as well as the underlying science, are discussed in detail.The successful brewing professional must produce beer with high standards of quality, consistency, efficiency, and safety. With a focus on quality and on essential applications of biology, chemistry, and process control, Mastering Brewing Science emphasizes development of the reader's trouble-shooting and problem-solving skills. It is the ideal learning tool for all brewing programs or as a resource for current industry professionals. Features of this book include:* Comprehensive understanding through application. Presented in the logical order of the brewing process. All key principles of science are applied to beer production, facilitating a better understanding of both.* Check for understanding and problem solving. Each chapter includes a set of problems, questions, and case studies that reinforce understanding of the material.* Richly illustrated. Hundreds of unique, full-color illustrations, ranging from micrographs of spoilage bacteria to the inner workings of a beer keg, supplement clearly-written text, making this book easy to understand and appealing to the reader.* Emphasis on Quality and Safety. Covers the underlying science and essential methods in quality control with discussion of data management and experimental statistics to ensure consistency in beer production. Safety notes for brewing operations prepare the reader for a culture of safety at the workplace.* Glossary. A detailed and authoritative glossary sets the standard for beer and brewing terminology.

Base your care of neurological patients on evidence-based best practices, with the completely updated, fully illustrated The Clinical Practice of Neurological and Neurosurgical Nursing , 8th Edition.This is the most current and comprehensive neuroscience nursing text, written to support you in the everyday high-level assessments, information processing and decision making required of the neurological nurse. A must-have for offering accurate, efficient care of adult/geriatric neuroscience patients, this is ideal for both beginning and advanced neuro nurses and nursing students. NEW chapter on hydrocephalus NEW chapter on neurological care in the community NEW and revised content throughout the text that reflects current best practices Case studies that offer real-life scenarios to reinforce concepts Treatment Summaries, Clinical Vignettes and Clinical Pearls that provide vital clinical tips Sections covering a broad range of neuroscience care considerations: Ethical perspectives and end-of-life care – Preparing and caring for patients after acute care, brain death and organ donation Assessment and evaluation of neuroscience patients – Overview of neuroanatomy and neurophysiology, diagnostics for patients with neurological disorders, comprehensive neurological examination, neurological assessment Common management challenges – Intracranial hypertension, hydrocephalus, management of patients with altered level of consciousness, evaluation/treatment of delirium, common neuroendocrine syndromes, neurosurgical procedures, rehabilitation Nursing management of patients with injury to the neurological system; cranial nerve disorders and peripheral nerve injuries; neoplasms of the neurological system; cerebrovascular disease; pain, seizures, and CNS infections; movement disorders; neurodegenerative and neuromuscular diseasesIdeal for nurses working in intensive care units, emergency departments, neuroscience specialty units and medical-surgical units that admit neuroscience patientsNursing management guidance that is infused with pathophysiology content, providing a rationale for care and for identifying patient outcomesGuide for establishing and updating a neuroscience patient databaseExcellent study aid for preparing for the certified neuroscience registered nurse (CNRN) exam and stroke certification (SCRN)Thorough overview of neurology team communications – Best practices for coordination, continuity, and patient safety  Your book purchase includes a complimentary download of the enhanced eBook for iOS™, Android™, PC, and Mac. Take advantage of these practical features that will improve your eBook experience:  The ability to download the eBook on multiple devices at one time—providing a seamless reading experience online or offlineEasily convert to audiobook, powering your content with natural language text-to-speechPowerful search tools and smart navigation cross-links that allow you to search within this book, or across your entire library of VitalSource eBooks    About the Clinical Editors  Joanne V. Hickey, PhD, RN, ACNP, FAAN, FCCM, is Patricia L. Starck/PARTNERS Professor of Nursing,Department of Research at the Cizik School of Nursing, University of Texas Health Science Center at Houston at the University of Texas Health School of Nursing in Houston, Texas.Andrea L. Strayer, MS, NP, CNRN, is Inpatient Neurosurgery Nurse Practitioner at the University of Wisconsin Hospital in Madison, Wisconsin.

The classic Marketing Management is an undisputed global best-seller an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance the heart of the book - and adds: A structure designed specifically to fit the way the course is taught in Europe. Fresh European examples which make students feel at home. The inclusion of the work of prominent European academics. A focus on the digital challenges for marketers. An emphasis on the importance of creative thinking and its contribution to marketing practice. New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. A key text for both undergraduate and postgraduate marketing programmes.

The Whole Fish Cookbookis the bestselling cookbook that has changed the waywe think about fish.Jamie Oliver called Josh Niland one of the most impressive chefs of a generation and Yotam Ottolenghi voted the book one of his favourites ever. Add to that a swag of awards, including: The Australian Book Industry Association's Illustrated Book of the Year in 2020; Andre Simon Food Book Award 2019; and two James Beard awards in 2020 Restaurant and Professional and the prestigious Book of the Year. The Whole Fish Cookbookwas also shortlisted as debut cookbook of the year in the Fortnum & Mason food & drink awards in 2020 and longlisted as Booksellers' choice in the adult non-fiction category by the Australian Booksellers' Association. As well, photographer Rob Palmer won the National Photographic Portrait Prize in 2020 with a stunning photo of Josh from the book.My cookbook of the year. Yotam Ottolenghi, The GuardianA mind-blowing masterpiece from one of the most impressive chefs of a generation. Jamie Oliver Josh Niland is a genius. Nigella Lawson We all want to eat more fish, but who wants to bother spending the time, effort and money cooking that same old salmon fillet on repeat when you could be trying something new and utterly delicious? In The Whole Fish Cookbook,Sydney's groundbreaking seafood chef Josh Niland reveals a completely new way to think about all aspects of fish cookery. From sourcing and butchering to dry ageing and curing, it challenges everything we thought we knew about the subject and invites readers to see fish for what it really is an amazing, complex source of protein that can, and should, be treated with exactly the same nose-to-tail reverence as meat. Featuring more than 60 recipes for dozens of fish species ranging from Cod Liver Pate on Toast, Fish Cassoulet and Roast Fish Bone Marrow to essentially the Perfect Fish and Chips, The Whole Fish Cookbookwill soon have readers seeing that there is so much more to a fish than just the fillet, and that there are more than just a handful of fish in the sea.

Reinventing Your Life, a transformative book penned by Jeffrey E. Young, is a must-read for those seeking personal growth and change. Published by Scribe Publications in 2019, this piece of literature falls under the self-help genre, yet it transcends the norms of the category. The book provides readers with practical strategies and insightful wisdom, encouraging them to break free from self-defeating life patterns that have kept them stuck in a rut. Young's approach is both compassionate and empowering, making this book an essential guide for anyone looking to reinvent their life. Don't miss this gem from Scribe Publications, a publisher renowned for bringing enlightening and thought-provoking reads to the market.

The life hack that you've been waiting for - to work less in order to increase your productivity - by 'the most productive man you could ever hope to meet' as described by TED.com.

So. Many. Planner Stickers. is an innovative and exciting book brought to you by the creative minds of Pipsticks (R)+Workman (R). Published in 2019 by Workman Publishing, this book is a unique addition to any collection. As the title suggests, it is brimming with planner stickers, making it a must-have for enthusiasts of this genre. The book is written in English, and it beautifully encapsulates the essence of its genre. The author, Pipsticks (R)+Workman (R), has done a remarkable job, and their expertise is evident on every page. So. Many. Planner Stickers. is not just a book; it's an experience that takes you on a journey through the world of planner stickers. It's a must-read for anyone interested in this field. Published by Workman Publishing, this book is the perfect blend of quality content and beautiful presentation. Don't miss out on this incredible book!

An engaging, friendly and inspiring celebration of all things creativity and craft, while emphasising the huge mental benefits of making things with your hands.

A fascinating new popular science title that shows how our behaviour and character is subtly influenced by our environment - both natural and designed.

The Sunday Times Bestseller and New York Times Bestseller. Meet the new Winnie the Pooh.' The Daily Mail'A wonderful work of art and a wonderful window into the human heart' Richard CurtisEnter the world of Charlie's four unlikely friends, discover their story and their most important life lessons.

The definitive guide to understanding, diagnosing, and treating urologic disorders - now in full color for the first time!Smith & Tanagho's General Urology, Nineteenth Edition offers a complete overview of the diagnosis and treatment of the diseases and disorders managed by urologic surgeons. This trusted classic delivers a clear, concise presentation of the etiology, pathogenesis, clinical findings, differential diagnosis, and medical and surgical treatment of all major urologic conditions. The well-organized, user-friendly design makes relevant clinical information and management guidelines easy to find and simple to implement..NEW full-color presentation.High-yield descriptions of the latest diagnostic modalities and management protocols.More than 1,000 illustrations and figures, including CT scans, radionuclide imaging scans, and x-rays.NEW chapters on female urology and pediatric urology .Ideal for residents and medical students who require a concise and comprehensive reference.Great for board preparation

This story literally has what it takes: the anecdotes, the insights and, most of all,the values to guide the next generation of entrepreneurs. Mark Carney The real story of what it takes from a man who could turn dreams into realities.Ray Dalio Candid, funnyand real, Steve offers wisdom and the gift ofmuch-needed common sensechapter by chapter and experience by experience.A great read! John KerryFrom Blackstone chairman, CEO and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzmans life to show readers how to build, transform and lead thriving organisations. Whether you are a student, entrepreneur, philanthropist, executive or simply someone looking for ways to maximise your potential, the same lessons apply. People know who Stephen Schwarzman is he's the man who took $400,000 and co-founded Blackstone, the investment firm that manages over $500 billion (as of January 2019). He's the CEO whose views are sought by heads of state. He's the billionaire philanthropist who founded Schwarzman Scholars, this century's version of the Rhodes Scholarship, in China. But behind these achievements is a man who has spent his life learning and reflecting on what it takes to achieve excellence, make an impact, and live a life of consequence. Folding handkerchiefs in his father's linen shop, Schwarzman dreamed of a larger life, filled with purpose and adventure. After starting his career in finance at a financial firm called DLJ, Schwarzman began working at Lehman Brothers where he ascended to run the mergers and acquisitions practice. He eventually partnered with his mentor and friend Pete Peterson to found Blackstone, where Schwarzman's simple mantra don't lose money has helped Blackstone become a leading private equity and real estate investor, and manager of alternative assets for institutional investors globally. Schwarzman is also an active philanthropist, having given away more than a billion dollars. His gifts have ranged from creating a new College of Computing at MIT for the study of artificial intelligence, to establishing a first-of-its-kind student and performing arts centre at Yale, to founding the Schwarzman Scholars fellowship programme at Tsinghua University in Beijing the single largest philanthropic effort in China's history from international donors. From deal-making to investing, leadership to entrepreneurship, philanthropy to diplomacy, Schwarzman has lessons for how to think about ambition and scale, risk and opportunities, and how to achieve success through the relentless pursuit of excellence.

This is a hands-on, self-help guide to gaining long-lasting confidence and overcoming fear using mindfulness-based therapy. The author explains how many of us are playing the 'confidence game' using the wrong rules, and guides the reader through clear, simple exercises designed to help you manage difficult emotions such as anxiety and build genuine confidence. The Confidence Gap has a gentler, more thoughtful approach to teaching confidence than the typically aggressive/peppy self-help approach. It is instructive, reassuring and gentle in tone, which will appeal to women as well as men and the business market.

Embark on a remarkable journey through the world of wine with the 'World Atlas of Wine 8th Edition.' Authored by the renowned wine expert, Jancis Robinson, this book is a must-have for every wine enthusiast. Published in 2019, the book delves into the fascinating world of wine, offering a comprehensive overview of its many facets. From exploring the wine regions of the world to understanding the process of winemaking, the book provides a wealth of knowledge to both the novice and the connoisseur. The genre is non-fiction and it's a fascinating exploration of the global wine landscape. Published by the Octopus Publishing Group, the 'World Atlas of Wine 8th Edition' is an authoritative and enlightening guide to the world of wine. Don't miss out on this captivating journey that will deepen your appreciation and understanding of wine.

Looks at diagnosis and treatment of binocular vision. Written with an emphasis on proper evaluation, diagnosis, and treatment, each condition is covered in-depth and includes background information, symptoms, case analysis, and management options. This title includes information on vision therapy equipment.

Meditations, a book by Marcus Aurelius, is a profound piece of literature that has stood the test of time. Published in 2019 by John Wiley and Sons Ltd, this book delves into the mind of one of history's most influential philosophers. The author, Marcus Aurelius, was not just a philosopher, but also a Roman Emperor, and his writings offer a unique insight into his life and thoughts. The book belongs to the genre of philosophy and is a compilation of personal reflections, offering a deep understanding of the Stoic philosophy. This English version of Meditations is a must-read for those seeking wisdom and tranquility in their lives.

The second edition of this best-selling Python book teaches even the technically uninclined how to automate the boring stuff.

Short Stories in Spanish for Intermediate Learners is an unmissable collection of eight unconventional and captivating short stories at intermediate level for adult and young adult learners.

The official art book for Hideo Kojima's DEATH STRANDING.

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.