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With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell and there's still plenty of room for growth.

Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations create value through focus, alignment, and better communication.

Dr David R Hawkins was renowned as a physician, lecturer and researcher of consciousness. But he's perhaps most revered for his books, particularly the seminal Power vs Force. This book uses many of the concepts that fans of Dr Hawkins will recognize and applies them to the world of business and the psychology of success.

The no-cry sleep solution for newborns

This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. This knowledge will help readers identify the ingredients for successful and engaging video games, while providing a better experience for their audience.

Why human creativity is the key to overcoming mankind's social and economic challenges.

A complete and fully illustrated guide to the folded-paper arts.

In todays lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and its rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others dont?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.In three parts, Product Leadership helps you explore:Themes and patterns of successful teams and their leaders, and ways to attain those characteristicsBest approaches for guiding your product team through the startup, emerging, and enterprise stages of a companys evolutionStrategies and tactics for working with customers, agencies, partners, and external stakeholders

The Art of Tom Clancy's The Division is the ultimate behind the scenes look at making of the latest game in the critically acclaimed Tom Clancy franchise. With over 300 images including sketches and concept art, and in-depth commentary throughout from the artists and creators.

The world's leading Spanish to English and English to Spanish bilingual dictionary. The perfect resource for all advanced students of the Spanish and English languages.

Tells the story of how American arose out of the English language, and along the way, de-mythologizes his native land - explaining how a dusty desert hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', and more.

The Mindfulness and Acceptance Workbook for Depression includes updated exercises based in breakthrough research on self-compassion, mindfulness, and neuroscience to help readers work through their depression-rather than avoid it-and go on to create a more meaningful life.

Temple Grandin extends her expert guidance to small-scale farming operations. Grandin's fascinating explanations of how herd animals think -- describing their senses, fears, instincts, and memories -- and how to analyze their behaviour, will help you handle your livestock more safely and effectively.

Others books will tell you how to do hygge. This is the only book that will show you. Now Danish actress and hygge aficionado Marie Tourell Soderberg has travelled the length and breadth of her home country to create the perfect guide to cooking, decorating, entertaining and being inspired the hygge way.

Statistics For Dummies, 2nd Edition (9781119293521) was previously published as Statistics For Dummies, 2nd Edition (9780470911082). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.

A useful and practical resource book for Steiner-Waldorf teachers with detailed suggestions and checklists for Classes 1 to 8.

Learn to locate and remember the extended meridians and the placement and functions of the points upon them with this practical guidebook and colouring book. An imaginative way of learning and revising, it includes anatomical meridian drawings to colour and draw on, as well as tips on treatment positions and locating the points.

In the third edition of The PTSD Workbook, psychologists and trauma experts Mary Beth Williams and Soili Poijula offer readers the most effective tools available for overcoming post-traumatic stress disorder (PTSD).

Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online.

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

Disruptive technology is one of the defining economic trends of our age, transforming one major industry after another. But what is the true impact of such disruption on the world''s economies, and does it really have the potential to solve global problems such as low growth, inequality and environmental degradation? The provocative answer is that such disruption could indeed solve many of these issues, but that it won''t... at least, not on its current trajectory.A Good Disruption highlights some of the huge costs that are at stake, and argues that managing such disruption will be the defining business challenge of the next decade. In order for us to meet that challenge, the book sets out a bold and inspirational vision for a more robust and sustainable economic model. Rich in relevant case studies, and incorporating industry examples from around the world, A Good Disruption accomplishes the remarkable feat of synthesizing key contemporary trends into a coherent world view of how to seize the potential of our collective futures. This is essential reading for policy makers, politicians, business executives and social scientists, as well as anyone who wants a deeper understanding of the impact of disruptive technology and how it can be transformed into a major force for the global good.

Vim is a fast and efficient text editor that will make you a faster and more efficient developer. It's available on almost every OS, and if you master the techniques in this book, you'll never need another text editor.

The Car Hacker's Handbook shows how to identify vulnerabilities in modern automotive vehicles.

How the Endocrine System Works is not another standard introduction to endocrinology, but an innovative and fun way to learn about the importance of the key glands in the human body and the hormones they control.

How do you fall back in love? This was the underlying problem of one in four couples seeking help from relationship therapist Andrew G. Marshall. They described their problem as: 'I love you but I'm not in love with you'. Noticing how widespread the phenomenon had become, he decided to look more closely. Why were these relationships becoming defined more by companionship than by passion, and why was companionship no longer enough? From his research Andrew has devised his own unique programme. By looking at how a couple communicate, argue, share love, take responsibility, give and learn he offers in seven steps a reassuring and empowering map for how two individuals can better understand themselves, strengthen their bond and recover that lost magic.