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What the New Breed of CMOs Know That You Don't

Om What the New Breed of CMOs Know That You Don't

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781409455721
  • Bindende:
  • Hardback
  • Sider:
  • 176
  • Utgitt:
  • 11. juli 2013
  • Dimensjoner:
  • 180x250x16 mm.
  • Vekt:
  • 532 g.
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Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av What the New Breed of CMOs Know That You Don't

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO.

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