Bøker av MaryLee Sachs

Explores the relationship and increasing blur between the marketing discipline and the public relations profession. This title illustrates how PR can provide: authenticity, relevance and advocacy to marketing; integration of an organization's approach to paid, owned and earned media channels; and, more.

MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO.