Treasure of Sale

Treasure of Sale represents an engaging journey into the world of negotiation and modern management based on concrete international experiences.
A useful text both for launching an innovative start-up and for perfecting the strategies of a large dynamic company.
A real road map for entrepreneurs and managers that begins from the precious commercial rudiments and develops up to the true essence of sales, crossing the main economic activities, from marketing to after-sales, from budgeting and business planning until artificial intelligence and its amazing applications.