Bøker av Massimo Pigotti

The emblematic expression "natural born leader" is intended to indicate the distinctive characteristic of those who are able to make a difference, who demonstrate the ability and talent to think and act in an extraordinary way, managing to bring added value to an activity and above all to a group of people.In the case of modern leadership it is essential to show strong empathy, being able to lead, inspire and innovate; it is crucial to be the rudder that guides and motivates others to overcome adversity to reach ambitious goals. In this text the main types of leadership will be described highlighting the indispensable characteristics that the leader must possess to be successful in a complex era of impetuous transformations.

Treasure of Sale represents an engaging journey into the world of negotiation and modern management based on concrete international experiences.A useful text both for launching an innovative start-up and for perfecting the strategies of a large dynamic company.A real road map for entrepreneurs and managers that begins from the precious commercial rudiments and develops up to the true essence of sales, crossing the main economic activities, from marketing to after-sales, from budgeting and business planning until artificial intelligence and its amazing applications.

Il tesoro della vendita rappresenta un coinvolgente viaggio all'interno del mondo della negoziazione e del management moderno basato su concrete esperienze internazionali.Un testo utile sia al lancio di una start-up innovativa sia al perfezionamento delle strategie di una grande azienda dinamica.Una vera e propria road map per imprenditori e managers che inizia dai preziosi rudimenti commerciali e si sviluppa fino alla vera essenza della vendita, attraversando i principali ambiti economici, dal marketing all'after-sales, dalla pianificazione del budget e del business plan fino all'intelligenza artificiale e le sue straordinarie applicazioni.