The Startup

TABLE OF CONTENTS (preliminary):
Working Title
Topic
When Life Goes Bump
Turbulence - introducing entrepreneurship
The Rational Entrepreneur
Background of an entrepreneur
Is this It?
Opportunity Identification
Mining for Opportunity
Dealing with universities
Strategy
Planning in chaos
Value Creation
Creating value for your customer
From Idea to Product
Idea to product transition
Guerilla Marketing
Marketing your opportunity (or yourself)
It Ain''t all Peaches and Cream
Sticking it out; Work/life balance
Financial Fitness
Ensuring sustainability - financial durability
Blocking and Tackling
Start-up Operations - blocking and tackling
Raising Money
Raising money - sources and pitfalls
Pitch Perfect
Crafting the pitch
Closing
Closing the deal
Customers are Golden
Engaging customers in high tech
Sell Baby, Sell
Harvesting value
Cashing Out
Acquisition