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The Changing MO of the CMO

- How the Convergence of Brand and Reputation is Affecting Marketers

Om The Changing MO of the CMO

Explores the relationship and increasing blur between the marketing discipline and the public relations profession. This title illustrates how PR can provide: authenticity, relevance and advocacy to marketing; integration of an organization's approach to paid, owned and earned media channels; and, more.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781409423157
  • Bindende:
  • Hardback
  • Sider:
  • 120
  • Utgitt:
  • 28. juni 2011
  • Dimensjoner:
  • 242x177x14 mm.
  • Vekt:
  • 352 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av The Changing MO of the CMO

Explores the relationship and increasing blur between the marketing discipline and the public relations profession. This title illustrates how PR can provide: authenticity, relevance and advocacy to marketing; integration of an organization's approach to paid, owned and earned media channels; and, more.

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