The Book of Householder Koans

Marketing info:

Galleys

Advertising in Buddhist publications: Lion's Roar, Tricycle, etc.

National publicity campaign including review copy campaign and outreach to Buddhist media

Events in Los Angeles, Western Massachusetts, New York City, and others TBA.



Market:

The book will greatly appeal to Western Buddhists who are looking to discover the connection between Zen, which is best known for its mediation practices, and everyday life. The book's parts highlight this: Home, Raising Children, Work, Illness, Old Age, and Death.



Sales tips:

Eve Marko is the wife of the late Bernie Glassman, who died just last year, and co-founder of the Zen Peacemaker Order. She is very well-known in the American Buddhist community including the publishers of the Lion's Roar.

Eve Marko is a terrific writer and has a strong following for her prolific blog

Wendy Egyoku Nakao has been the Abbot/Head Priest of the Zen Center of Los Angeles (ZCLA), succeeding Bernie Glassman. The ZCLA is one of the best-known Zen centers in N. America.

We're expecting many blurbs from well-known Buddhist writers and teachers

This is the first book to combine traditional Zen Koan practice with common daily situations

The book suits well the general drift of American Buddhist practice which is increasingly geared toward social justice and everyday living of 'householders'. Whereas Japanese Zen was primarily dominated by monastics, in America, the overwhelming majority of Zen practitioners are householders with families and jobs.

The book offers 'real-life' guidance for dealing with everyday life situations including raising children, work, relationships, aging, and dealing with death.

Author events in Los Angeles, New York, Western MA, TBA.