The Archetype Effect

3.5 billion people went to work today. 2 billion were struggling, stressed out, or disengaged when they got there. The world of work is complicated. Gig work, remote work, accelerating automation, re-skilling, a multigeneration workforce, self-managing teams, cross-functional programs, reorganizations...the complexities pile up. At the same time, the way most firms manage people through the journey at work still looks a lot like it used to 40 years ago. As customers, we're now used to customized offers and personalized solutions. As workers, we are often managed much the same as everyone else, although the average worker no longer exists. The Archetype Effect: Unlocking the Six Types of Motivation at Work builds on global research by Bain & Company, offering a new way to understand the workforce. Appreciating the rich diversity of what individuals want from work creates the chance to design many more good jobs-good for the individual and good for their organization. The Archetype Effect is for everyone who wants to explore their own archetype and how it affects their daily work experience, as well as for leaders who want their teams to be productive and their colleagues to be part of the more than 1 billion workers who are thriving and engaged.