Utvidet returrett til 31. januar 2025

Strategic Luxury Management

- Value Creation and Creativity for Competitive Advantage

Om Strategic Luxury Management

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367858377
  • Bindende:
  • Paperback
  • Sider:
  • 248
  • Utgitt:
  • 23. november 2021
  • Dimensjoner:
  • 234x156x24 mm.
  • Vekt:
  • 410 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Strategic Luxury Management

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

Brukervurderinger av Strategic Luxury Management



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