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This work provides journalists with the empirical tools they need to operate in the current reporting climate. It offers ways in which news coverage is expanded and enhanced through the use of qualitative methods developed in the social sciences.

Offers a systematic review of the literature on communication education and instruction. This volume approaches the topic from the perspective that meta-analysis serves as a useful tool for summarizing experiments, and for determining how and why specific teaching and learning experiences have positive student outcomes.

In this examination of the complexity of health-related communication, detailed case studies demonstrate in-depth applications of communication theory in relation to the real situations. With its breadth of coverage and practical approach, it is appropriate for courses addressing the application of communication theory in a health-related context.

Talks both specifically and generally about the theoretical and methodological approaches one can use to study the First Amendment and general Communication Law issues. This book helps graduate students and scholars at various skill levels to think about new approaches to questions about Communication Law.

Offers a set of meta-analyses, covering the breadth of media effects research. Organized by theories, outcomes, and mass media campaigns, the chapters included offer important insights on what social science research reveals about effects. This volume is useful for students, researchers, and graduate students in media effects and media psychology.

This collection explores the use of narratives in the social construction of wellness and illness. The emphasis is on what the process of narrating accomplishes--how it serves in the health communication process where people define themselves and present their social and relational identities.

Intended for students and researchers in broadcast history, this book provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research. Divided into five parts, it provides a broad topical look at history in broadcasting.

Provides theoretical, empirical, and legal analyses for a broader understanding of the influences of communication technology on social change. Arranged into 15 chapters, this book presents a discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings.

This volume studies the explanation of illness in various cultural and social contexts. It is aimed at scholars and practitioners in health communication and health care fields, including nursing, public health, and medicine.

This volume provides a directory of electronic media archives in the USA and Canada. Covering both private and institutional collections, the book is organized by state and city with indexes to provide the reader with the subject and location of specific topics of interest.

This volume provides case studies of some of the people, groups and classes who are living a disenfranchised existence in the USA. Whether by birth or unfortunate circumstances, they are denied full privileges.

Offers various perspectives relating to the development, effectiveness, and implementation of interactive computing technology for health promotion - programs and interventions aimed at improving various health-related outcomes such as involvement in care, quality of life, adherence, disease management, healthy lifestyle, and more.

Computers have changed the landscape of both gathering and disseminating information throughout the world. This work is designed to show both students and professional journalists which tools are being used on a daily basis by leading news organizations and journalists.

Combining three elements - communication, ageing and culture - all of which have an increasingly profound impact on today's multicultural society, this text focuses on older Americans in various communicative contexts within the framework of their cultures.

Focusing on the agenda-setting function of the news media from an information processing stand-point, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience.

This study systematically examines empirical strategies for the teaching of media, focusing on 14-16 year-old students. It describes an international project based on research which began in England, and aims to initiate a more fruitful dialogue about educational approaches.

This text emphasizes academic administration, for communication and media administrators. It contains philosophical, theoretical and practical information. It is divided into sections on: background material and specific and programmatic challenges facing administrators.

This volume provides an overview of the changes taking place in media education. It is aimed at educators and administrators in communication departments.

This volume studies the explanation of illness in various cultural and social contexts. It is aimed at scholars and practitioners in health communication and health care fields, including nursing, public health, and medicine.

This volume presents the findings of a cross-national European research project on children and their use of new media and technologies. It is intended for scholars in media studies, children and media and, developmental psychology.

An examination of organizations and the communication processes within them. Presenting research conducted by the authors, it explores problems related to task and relational orientations as they relate to organizational structure and function within predominantly African-American organizations.

A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media.

Starting from their 1972 study of women's status in journalism and mass communication education, editors Ramona R. Rush, Carol E. Oukrop, and Pamela J. Creedon examine women's struggles for equity since the early 1970s and identify what issues still lie ahead.

Making Media Content: The Influence of Constituency Groups on Mass Media addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups.

This volume presents an analysis of the children's television community--the organizations, major players, and approaches to programming--and offers an overview of the history, current state, and future of children's TV. The Children¿s Television Community is highly informative for educators, industry professionals, and practitioners in media, developmental psychology, and education.

Considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Exploring sexual information used in mass media to sell products and programs, this book will be of interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.