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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

In Either/Or, using the voices of two characters - the aesthetic young man of part one, called simply 'A', and the ethical Judge Vilhelm of the second section - Kierkegaard reflects upon the search for a meaningful existence, contemplating subjects as diverse as Mozart, drama, boredom, and, in the famous Seducer's Diary, the cynical seduction and ultimate rejection of a young, beautiful woman. A masterpiece of duality, Either/Or is a brilliant exploration of the conflict between the aesthetic and the ethical - both meditating ironically and seductively upon Epicurean pleasures, and eloquently expounding the noble virtues of a morally upstanding life.

Penguin presents the audiobook edition of The Ascent of Money by Niall Ferguson, read by Gareth Armstrong. Behind each great historical phenomenon there lies a financial secret - Niall Ferguson uncovers the hidden stories behind history. Bread, cash, dosh, dough, loot. Call it what you like, it matters now more than ever. In The Ascent of Money, Niall Ferguson shows that finance is the foundation of all human progress and the lifeblood of history. From the cash injection that funded the Italian Renaissance to the stock market bubble that sparked the French Revolution, from the bonds that fuelled Britains war effort to the Wall Street Crash and todays meltdown, this is the story of boom and bust as its never been told before. Whether youre scraping by or rolling in it, theres no better time to understand the ascent of money.

This chilling, fascinating new book is the first fully to get to grips with how Hitler's Nazi empire REALLY functioned. There was no aspect of Nazi power untouched by economics - it was Hitler's obsession and the reason the Nazis came to power in the first place. The Second World War was fought, in Hitler's view, to create a European Empire strong enough to take on the United States - a last chance for Europe to dig itself in before being swept away by the USA's ever greater power. But, as THE WAGES OF DESTRUCTION makes clear, Hitler was never remotely strong enough to beat either Britain or the Soviet Union - and never even had a serious plan as to how he might defeat the USA. It took years of fighting and the deaths of millions of people to destroy the Third Reich, but effectively World War II in Europe was fought in pursuit of a fantasy: the years in which Western Europe could settle the world's fate were, by 1939, long past. This is a major book by a major author and will provoke an enormous amount of controversy and debate.

The first collection of memoirs from the author who inspired the BBC series All Creatures Great and Small. This edition contains If Only They Could Talk and It Shouldn't Happen to a Vet. Fresh out of Glasgow Veterinary College, to the young James Herriot 1930s Yorkshire seems to offer an idyllic pocket of rural life in a rapidly changing world. But from his erratic new colleagues, brothers Siegfried and Tristan Farnon, to incomprehensible farmers, herds of semi-feral cattle, a pig called Nugent and an overweight Pekingese called Tricki Woo, James finds he is on a learning curve as steep as the hills around him. And when he meets Helen, the beautiful daughter of a local farmer, all the training and experience in the world can't help him . . . Since they were first published, James Herriot's memoirs have sold millions of copies and entranced generations of animal lovers. Charming, funny and touching, All Creatures Great and Small is a heart-warming story of determination, love and companionship from one of Britain's best-loved authors.'I grew up reading James Herriot's books and I'm delighted that thirty years on, they are still every bit as charming, heartwarming and laugh-out-loud funny as they were then' Kate Humble

A clarion call to save humanity's most essential fellow creatures and our health Far beneath our skin exists an unfathomable, ancient universe an internal ecosystem that is critical to our health. Dr Martin Blaser invites us into the wilds of the human ';microbiome', unfurling its inner workings and evolution. For thousands of years, bacteria and human cells have co-existed in a relationship that has ensured the health and equilibrium of our body. But now, much like the natural world outside of us, our internal environment is being irrevocably destroyed. The culprit: some of our most revered medical advances antibiotics which appear to be linked to the epidemics of asthma, eczema, obesity, certain forms of cancer, and other diseases plaguing modern society. In a book that stands as the Silent Spring of its day, Blaser sounds a provocative alarm that we ignore at our peril.

With one famous equation, E=mc2, Einstein proved all matter can be described as energy. It is everywhere and it is everything. In this newly updated and engaging introduction, renowned scientist Vaclav Smil explores energy in all its facets from the inner workings of the human body to what we eat, the car we drive and the race for more efficient and eco-friendly fuels. Energy: A Beginner's Guide highlights the importance of energy in both past and present societies, by shedding light on the science behind global warming and efforts to prevent it, and by revealing how our daily decisions affect energy consumption. Whether you're looking for dinner table conversation or to further your own understanding, this book will amaze and inform, uncovering the truths and exposing the myths behind one of the most important concepts in our universe.

Drawing on Dale Carnegie's years of experience as a business trainer this book will show you how to overcome the natural fear of public speaking, to become a successful speaker and even learn to enjoy it. His invaluable advice includes ways to: - Develop poise - Gain self-confidence - Improve your memory - Make your meaning clear - Begin and end a presentation effectively - Interest and charm your audience - Improve your diction - Win an argument without making enemies

Branson has a list of achievements unmatched by any other UK businessman. For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text Mail on SundayTHE NO.1 INTERNATIONAL BESTSELLERThe worldwide bestselling autobiography of iconic entrepreneur Sir Richard Branson, with over two million copies sold to date.Much more than a memoir, this is Sir Richard Branson s own take on his extraordinary life so far and a definitive business guide that reveals his unique philosophy of commerce, success and life.In Losing My Virginity, you'll discover how Virgin grew from a mail-order music business into a path-breaking global brand. From the $25 million Virgin Earth initiative to the launch of Virgin Galactic, this is a powerful and unique look into the life of an iconic global entrepreneur.

The governance of natural resources used by many individuals in common is an issue of increasing concern to policy analysts. Both state control and privatization of resources have been advocated, but neither the state nor the market have been uniformly successful in solving common pool resource problems. After critiquing the foundations of policy analysis as applied to natural resources, Elinor Ostrom here provides a unique body of empirical data to explore conditions under which common pool resource problems have been satisfactorily or unsatisfactorily solved. Dr Ostrom uses institutional analysis to explore different ways - both successful and unsuccessful - of governing the commons. In contrast to the proposition of the 'tragedy of the commons' argument, common pool problems sometimes are solved by voluntary organizations rather than by a coercive state. Among the cases considered are communal tenure in meadows and forests, irrigation communities and other water rights, and fisheries.

In this groundbreaking exploration, three New York Times bestselling authorsDebbie Ford (The Dark Side of the Light Chasers, Why Good People Do Bad Things), Marianne Williamson (The Age of Miracles, A Return to Love), and Deepak Chopra (Jesus: A Story of Enlightenment)deliver a comprehensive and practical guide to harnessing the power of our dark side.

From a former FBI Special Agent specializing in behavior analysis and recruiting spies comes a handbook filled with his proven strategies on how to instantly read people and influence how they perceive you, so you can easily turn on the like switch.The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBIs National Security Divisions Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you. In The Like Switch, he presents these techniques for how you can influence, attract, and win people over. Learn how to think and react like your favorite TV investigators from Criminal Minds or CSI as Dr. Schafer shows you how to improve your LQ (Likeability Quotient), spot the lie both in person and online, master nonverbal cues that influence how people perceive you, and turn up or turn down the intensity of a relationship. Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions, and relationships, The Like Switch shows you how to read others and get people to like you for a moment or a lifetime.

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models from the Add-On model used by Ryanair to the Subscription model used by Spotify provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is Who invented it and who uses it now When and how to apply itAn excellent toolkit for developing your business model.Dr Heinz Derenbach, CEO, Bosch Software Innovations

The expert authors of this leading text present a thorough introduction to HRM by exploring a variety of perspectives, styles and arguments. It takes a rigorous, critical approach that makes contemporary developments in Human Resource Management accessible to students. They explore the most pressing and topical themes and debates of today the effects of HRM on organisational performance, management and leadership development, performance management and employee reward whilst covering in depth the theory and practice of the operational aspects of HRM. The final part of the text compares trends in HRM around the world, with a particular focus on India and China, as well as the influence of multinational corporations. Human Resource Management is written for undergraduate, postgraduate and MBA students, as well as those studying for the CIPD qualifications.

101 inspirational lessons on how to achieve true happiness, find fulfilment and live peacefully and meaningfully every day, from Robin Sharma, leading life coach and author of the multi-million-copy bestseller The Monk Who Sold His Ferrari.How can one achieve true happiness? Is it possible to with joy, passion and purpose every day? It is - and this potent book, with its powerful life lessons and profound wisdom, can show you how.Here Robin Sharma, one of the world's leading life teachers and bestselling authors, takes you on a journey towards a new way of living, allowing you to re-purpose your time to make every day meaningful.Offering simple solutions to life's most frustrating challenges, this is a guide to rebalancing the conflicting forces in your life. Its lessons include:* How to discover your calling* How to see your troubles as blessings* How to enjoy the path - not just the rewards* How to live fully, so you can die happyThis is a truly remarkable book that you will treasure for a lifetime.

According to researchers, the vast majority--a whopping 75-98 percent--of the illnesses that plague us today are a direct result of our thought life. What we think about truly affects us both physically and emotionally. In fact, fear alone triggers more than 1,400 known physical and chemical responses in our bodies, activating more than thirty different hormones! Today our culture is undergoing an epidemic of toxic thoughts that, left unchecked, create ideal conditions for illnesses.Supported by current scientific and medical research, Dr. Caroline Leaf gives readers a prescription for better health and wholeness through correct thinking patterns, declaring that we are not victims of our biology. She shares with readers the "switch" in our brains that enables us to live happier, healthier, more enjoyable lives where we achieve our goals, maintain our weight, and even become more intelligent. She shows us how to choose life, get our minds under control, and reap the benefits of a detoxed thought life.

Recent years have seen rapid growth in the numbers of children being taught foreign languages at younger ages. While course books aimed at young learners are appearing on the market, there is scant theoretical reference in the teacher education literature. Teaching Languages to Young Learners is one of the few to develop readers´ understanding of what happens in classrooms where children are being taught a foreign language. It will offer teachers and trainers a coherent theoretical framework to structure thinking about children´s language learning. It gives practical advice on how to analyse and evaluate classroom activities, language use and language development. Examples from classrooms in Europe and Asia will help bring alive the realities of working with young learners of English.

Målrettet ledere, direktører, og HR-medarbejdere, introduceres bogen "#Youngster - 5 dogmer til at tiltrække og fastholde millennials". Din virksomheds evne til at tiltrække og fastholde unge talenter vil med garanti blive udfordret. Forfatterne bag bogen, Mikkel Sandal Hansen, Patrick Walther Thomsen, Andreas von der Recke og Jacob Harlev, har stiftet rådgivningsvirksomheden YoungConsult, som i dag drives af Andreas og Mikkel. Baseret på et studie af 500+ studerende, 45+ dybdeinterviews og case-studier af Deloitte, Les Deux og SOUNDBOKS, giver "#Youngster" dig fortællingen om unge, fortalt af unge. De unge talenter i klassen marcherer netop nu med sine dovne skridt ind i dansk erhvervsliv. I folkemunde bliver vi kaldt Millennials, Generation Y og Generation Z. Kært barn har mange navne, men én ting er sikkert: Vi er en generation som er vores helt egen, og vi får sjældent de store roser med på vejen. Om man er enig i kritikken eller ej, kommer vi ikke udenom, at os og resten af vores fucked generation inden for få år udgør en stor del af arbejdsmarkedet. Hvis du har været online inden for det seneste år, så er du formentlig stødt på en undersøgelse, et debatindlæg eller en artikel der behandler generationsskiftet på arbejdsmarkedet. Enten kritiseres eller lovprises vores generation. Nogle indlæg er bare sure opstød. Andre indlæg er baseret på internationale studier, gennemført af anerkendte og respekterede forskere eller konsulenthuse. Fællesnævneren er, at kommentarer eller undersøgelser ofte oprinder fra Xere eller Boomere. Folk der har læst og studeret sig til, hvordan det er at være ung med de unge. Vi oplever ofte, at disse studier er gode forsøg, men ikke rammer hovedet på sømmet. De er ikke dybdegående nok. Den primære årsag er, at de er biased af negative holdninger, eller fordi, de ikke stiller det vigtige, nysgerrige spørgsmål: "Hvorfor?". Det har vi gjort. Det er blevet til 5 dogmer. Og de er sgu blevet gode. Det siger vores forældre selv. Dogmer i sig selv lyder jo fandens gammelt, og det er det jo også. Dogmeidéen er at lade historien træde frem i modsætning til mediet. Som da Lars Von Trier og Thomas Vinterberg redefinerede filmindustrien med deres manifest Dogme 95. Vi redefinerer, hvad talenter i virkeligheden vil have på en arbejdsplads. Du kan bruge vores dogmer som rettesnor, inspiration eller optænding på en kold vinteraften i sommerhuset. Du bestemmer - vi kræver bare at du lytter.

Denne bog giver den nødvendige viden om, hvad der skal til for at starte op som selvstændig coach - og få success med det. Bogen har en på én gang inspirerende og konkret tilgang, der gør den tilgængelig og anvendelig for enhver, som vil fra tanke til handling og rykke fremad med deres coachfirma.

The Booker Prize-shortlisted author on how staying optimistic can make our world better.

If you're looking for a way to become an expert coder and impress your friends with the programs you can make from scratch, then pay attention.Here's the deal. You've decided that one of the most in-demand skills is the best place to start when making money. However, learning how to code can be a very long and arduous process. But, not learning it and hiring a programmer can be very expensive. You may want to build an app or code a website, but the costs have always been too high, making it pointless and not very cost-effective. Sound familiar?If it does, then the information inside this book is your answer. You will be given all the tips, tricks, and practice codes you need to learn Python, the solid programming language used in hundreds of industries around the world. This information allows you to become skilled much faster and perfect your coding skills in no time. Imagine cutting months off your learning curve and getting a strong base of knowledge in no time at all. Imagine getting your project done yourself for a fraction of the cost. This all is possible with the help of this three-books bundle, featuring beginner, intermediate, and expert guides!This guidebook goes more in-depth about the Python language. This is detailed, scientific information compiled together by experts in an easy-to-listen-to fashion.In this Python guide, you will discover:Book one: The benefits of Python How to get up and running with Python Full instructions of how to code How to make predictions with algorithms Real-world examples of Python The three different examples of codingBook two: The importance of machine learning The basics of working with Python How to set up your Python environment Data preprocessing with machine learning Working with linear regression in machine learningBook three: The best benefits of Python and why programmers around the world choose it How to download the Python language on your computer, regardless of the operating system you prefer How to write your first program in Python What is means to work with an object-oriented programming language How to write conditional statements, loops, functions, variables, classes, exceptions, and moreIf you want to learn more about how to get the best Python training, and if you are ready to write your own codes and turn your ideas into reality, then simply click the "Buy Now" button on this page to get started.

Featuring the full template and used on fifteen No 1 records!

In this revised edition updated with new findings, a researcher and consultant burrows deep inside the heads of one modern two-career couple to examine how each partner processes the workdayΓÇörevealing how a more nuanced understanding of the brain can allow us to better organize, prioritize, recall, and sort our daily lives.Emily and Paul are the parents of two young children, and professionals with different careers. Emily is the newly promoted vice president of marketing at a large corporation; Paul works from home or from clients'' offices as an independent IT consultant. Their days are filled with a bewildering blizzard of emails, phone calls, more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.In Your Brain at Work, David Rock goes inside Emily and Paul''s brains to see how they function as each attempts to sort, prioritize, organize, and act on the vast quantities of information they receive in one typical day. Rock is an expert on how the brain functions in a work setting. By analyzing what is going on in their heads, he offers solutions Emily and Paul (and all of us) can use to survive and thrive in today''s hyperbusy work environmentΓÇöand still feel energized and accomplished at the end of the day.In Your Brain at Work, Rock explores issues such as:why our brains feel so taxed, and how to maximize our mental resourceswhy it''s so hard to focus, and how to better manage distractionshow to maximize the chance of finding insights to solve seemingly insurmountable problemshow to keep your cool in any situation, so that you can make the best decisions possiblehow to collaborate more effectively with otherswhy providing feedback is so difficult, and how to make it easierhow to be more effective at changing other people''s behaviorand much more.

A new edition of the best-selling guide to the inner workings of Linux - over 50k sold sincs 2014!

Did you know that your birthday can give you surprising details about your personality profile, your ideal partner, and your dark side? The Element Encyclopedia of Birthdays combines astrology, psychology, numerology and tarot for practical advice on how to make the best of yourself and shape your future.

By the New York Times bestselling authors of The Whole-Brain Child and No-Drama Discipline.What's the one thing a parent can do to make the most difference to their child in the long term? The research is clear: be present, show up! One of the best predictors for any child's future happiness and success is whether at least one adult in their life has consistently shown up for them. With all of today's demands and distractions, this might sound like a tall order. But as bestselling parenting experts Daniel J. Siegel and Tina Payne Bryson reassuringly explain, showing up doesn't take a lot of time, energy, or money. It's simple to do once you understand the four building blocks of a child's healthy development: making them feel safe, seen, soothed, and secure.Based on the latest brain and attachment research, The Power of Showing Up shares stories, scripts, simple strategies, illustrations, and tips for when our kids are struggling or when they're enjoying success; when we're consoling, disciplining, or arguing with them; and even when we're apologising for the times we haven't shown up for them. Demonstrating that it's never too late to correct mistakes and mend broken trust, this is a powerful guide to cultivating your child's healthy emotional landscape.

Learn to make the most of every moment - it will never come again.

Collaboration is increasingly difficult and increasingly necessary Often, to get something done that really matters to us, we need to work with people we don't agree with or like or trust. Adam Kahane has faced this challenge many times, working on big issues like democracy and jobs and climate change and on everyday issues in organizations and families. He has learned that our conventional understanding of collaboration-that it requires a harmonious team that agrees on where it's going, how it's going to get there, and who needs to do what-is wrong. Instead, we need a new approach to collaboration that embraces discord, experimentation, and genuine cocreation-which is exactly what Kahane provides in this groundbreaking and timely book.