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Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeakeuphemism, jargon, gobbledygook or "e;bureaucratese,"e; and inflated languageshowing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "e;to distort reality and corrupt thought."e;

The 'Sage of Omaha', Warren Buffett, is well-known for his simple but invaluable principles regarding investing and finances, and countless businessmen and people looking to be smarter with their money have turned to Buffett for his advice. One of those people is Robert Bloch, son of the cofounder of the tax preparation company H&R Block. My Warren Buffett Bible contains nearly three hundred quotes that Bloch has personally found to be indispensable to financial success. With the written blessing of Buffett himself, Bloch has selected the best of Buffett, wisdom that will guide you to becoming the most disciplined and rational long-term investor you can be.

Everyday Blessings is a practical and inspiring book which offers a clear outline for people who want to understand and embrace mindful parenting. It is one of the few books on parenting that embraces the emotional, intuitive and deeply personal experience of being a parent and shows you how to apply the practice of mindfulness meditation to parenting children of all ages. In the rush, rush, rush of too-much-to-do-and-no-time-to-do-it , the important, nurturing aspects of parenthood can easily disappear. Even the smallest degree of mindfulness can have profound effects on children, no matter how old they are, and on the quality of parent-child relationships. Jon Kabat-Zinn, a mindfulness pioneer, and his wife Myla share their experiences of using mindfulness within their own family. By encouraging moment-to-moment awareness and acceptance, this thoughtful and practical book will help you to slow down, grow in compassion, enrich your life as a parent and nourish the internal life of your children.

The way we look and feel has very little to do with our chronological age: positive thinking and changing your belief system are the most important factors in staying young.In this exciting new book, leading therapist Marisa Peer explains how you can arrest the ageing process by harnessing the power of your subconscious mind. By changing your thinking, you can change your body and become physically and mentally at least ten years younger.You Can Be Younger contains a ten-step programme to teach you how to:Retrain your mind so you can stay young and vibrantUse Marisa's cell regeneration therapy to counteract the ageing processBoost energy and visibly improve your skin's appearanceMarisa Peer shares the secrets her celebrity clients know so that you too can look and feel more youthful.

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

PLAY ON YOUR TERMS Negotiation is THE core business skill. It is fundamental to everything we do that involves other people, whether thats asking for a raise, pitching an idea or deciding who gets the coffee. The Leaders Guide to Negotiation is a highly practical guide to getting the most out of your business interactions, whilst building stronger relationships to boot. From achieving win-win outcomes to problem-solving and building trust, it equips you with failsafe strategies for conducting successful and positive negotiations. An entertaining, immediately useful book that goes beyond advocating for win-win Simon Horton shows us how to get there.Adam Grant, Wharton Professor and New York Times bestselling author of Give and Take Reading this book has made me think about how I negotiate and I have learned a lot If you want to benefit your relationships while improving your business, then this is worth studying.Simon Woodroffe, founder of Yo!

For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques.The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, senior, or graduate level, and as a reference book. The goal is to provide an in-depth and up-to-date presentation of the most important aspects of database systems and applications, and related technologies. It is assumed that readers are familiar with elementary programming and data-structuring concepts and that they have had some exposure to the basics of computer organization.

For use in Elementary Mathematics Methods or Middle School Mathematics Methods courses (covers Pre-K-8) Guide teachers to help all Pre-K-8 learners make sense of math Written by leaders in the field, Elementary and Middle School Mathematics: Teaching Developmentally helps teacher candidates develop a real understanding of the mathematics they will teach and the most effective methods of teaching Pre-K-8 math topics. This text reflects the Common Core State Standards and NCTMs Principles to Actions, as well as current research. Emphasis is placed on teaching math conceptually, in a problem-based, developmentally appropriate manner that supports the learning needs of all students. Pause and Reflect prompts and Activities engage pre-service teachers as they bolster their own knowledge of the math. Classroom videos and examples of real student work allow teacher candidates to visualize good mathematics instruction and assessment. An important reference to consult throughout a teaching career, this book helps teachers and their students experience the excitement that happens when math makes sense. Invigorate learning with the Enhanced Pearson eTextThe Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content with embedded video, assessments, and clickable Activity Sheets and Blackline Masters. The Enhanced Pearson eText is also available without a print version of the textbook.

Marketing Communications

Cuts right through all the myths and mysteries to get straight to the heart of what it really takes to plan, organise, direct and deliver results.

For courses in Principles of Economics Acemoglu, Laibson, List: An evidence-based approach to economicsThroughout Economics, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the world around them. Taking a fresh approach, the authors use the themes of optimization, equilibrium and empiricism to illustrate the power of simple economic ideas, and their ability to explain, predict, and improve what happens in the world. Each chapter begins with an empirical question that is later answered using data in the Evidence-Based Economics feature. As a result of the texts practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives. MyEconLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292079431)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

ESSENTIAL MATHEMATICS FOR ECONOMIC ANALYSISFifth Edition An extensive introduction to all the mathematical tools an economist needs is provided in this worldwide bestseller. The scope of the book is to be applauded Dr Michael Reynolds, University of BradfordExcellent book on calculus with several economic applications Mauro Bambi, University of York New to this edition: The introductory chapters have been restructured to more logically fit with teaching. Several new exercises have been introduced, as well as fuller solutions to existing ones. More coverage of the history of mathematical and economic ideas has been added, as well as of the scientists who developed them. New example based on the 2014 UK reform of housing taxation illustrating how a discontinuous function can have significant economic consequences. The associated material in MyMathLab has been expanded and improved. Knut Sydsaeter was Emeritus Professor of Mathematics in the Economics Department at the University of Oslo, where he had taught mathematics for economists for over 45 years.Peter Hammond is currently a Professor of Economics at the University of Warwick, where he moved in 2007 after becoming an Emeritus Professor at Stanford University. He has taught mathematics for economists at both universities, as well as at the Universities of Oxford and Essex.Arne Strom is Associate Professor Emeritus at the University of Oslo and has extensive experience in teaching mathematics for economists in the Department of Economics there.Andrs Carvajal is an Associate Professor in the Department of Economics at University of California, Davis.

Now in its sixth edition, Work Psychology is an accessible and fascinating examination of human behaviour in todays workplace, written by authors who are all experts in their fields. Substantially updated with new material that reflects current research and debate in the area, the text retains its popular blend of theory, research and engaging examples. Covering a broad range of core topics, this text is suitable for undergraduate students in business, management, and psychology as well as those studying for professional qualifications. This new sixth edition offers you: A clear and consistent structure, including an opening and closing case study and other exercises within each chapter to help you to apply what youve learnt. Attractive full-colour design that aids navigation and enlivens the text. Extensive coverage of cross-cultural issues that reflects the increasingly global context of work. Learning outcomes, long and short self-test questions, a glossary, annotated further reading and weblinks to enable your learning within and beyond the textbook. All the latest research and hot topics in the field of work psychology. A new Key debate feature that directs you to key controversies and contemporary debate around work psychology today. A new Research methods in focus feature that de-mystifies and illustrates with examples the use of strong research methods in practice. A new Point of integration feature which clearly links the theories between chapters, allowing for a greater understanding of the topic as a whole. Additional material for lecturers is available at www.pearsoned.co.uk/workpsychAbout the authorsWritten and edited by authors who are all expert teachers and researchers in their fields, Work Psychology offers a clear and authoritative introduction to human behaviour in the workplace. John Arnold is Professor of Organisational Behaviour in the School of Business and Economics at Loughborough University. Ray Randall is a Senior Lecturer in the School of Business and Economics at Loughborough University. With expert contributions from co-authors: Fiona Patterson Founder Director of the Work Psychology Group, Principal Researcher the University of Cambridge and Visiting Professorship at City University London. Joanne Silvester Professor of Psychology, Cass Business School, City University London. Ivan Robertson Founder Director of Robertson Cooper Ltd and Emeritus Professor of Work & Organizational Psychology, Manchester Business School. Professor Sir Cary Cooper CBE 50th Anniversary Professor of Organizational Behaviour & Health, Alliance Manchester Business School, and President of the British Academy of Management. Bernard Burnes Professor of Organisational Change, Stirling Management School. Don Harris Professor of Human Factors in the Centre for Mobility and Transport, Coventry University. Carolyn Axtell Senior Lecturer at the Institute of Work Psychology, Sheffield University Management School.

For the Introduction to Computer Science course Computer Science: An Overview uses broad coverage and clear exposition to present a complete picture of the dynamic computer science field. Accessible to students from all backgrounds, Glenn Brookshear uses a language-independent context to encourage the development of a practical, realistic understanding of the field. An overview of each of the important areas of Computer Science provides students with a general level of proficiency for future courses. Teaching and Learning ExperienceThis program will provide a better teaching and learning experiencefor you and your students. It will help: Develop a Practical, Realistic Understanding of Computer Science: A language-independent overview of each of the important areas of Computer Science prepares students for future courses. Fit your Course Preferences: Individual chapters are independent and can be covered in an order that suits your course. Reinforce Core Concepts: More than 1000 Questions and Exercises, Chapter Review Problems, and Social Issues questions give students the opportunity to apply concepts.

Maximize employee performance with this updated edition of the classic bestseller In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today s rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years Daniels has worked with organizations to apply scientifically-based behavioral tools and principles to effectively address workplace issues particularly as they relate to management, leadership, culture, innovation, safety, engagement, and collaboration. Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, presents Daniels proven strategies that have been successfully adopted by hundreds of organizations worldwide ranging from start-ups to Fortune 100 companies and delivers step-by-step instruction and positive practices to help you implement and sustain positive change. With a behavioral foundation and new chapters on employee engagement and the impact of the exponential increase in technology, this latest edition features all new examples, updated approaches to effective recognition and rewards systems, tips for stimulating and fostering innovation and creativity, and productive ways to embrace and empower the multi-generational workforce, including Millennials and future generations. This timely update tackles the changes in the contemporary work environment, while providing step-by-step instructions and proven practices that have been adopted by Daniels global clients, from startups to Fortune 100 companies. Learn how to: Create effective recognition and rewards systems that are positively reinforcing to employees Stimulate innovation and creativity in exciting new ways Understand fluency as an efficient way to reduce training costs and increase training effectiveness for all employees Engage employees in ways that lead to improved performance and a stronger culture Motivate and empower the multi-generational workforce Understand and shape how technology is affecting employee behavior for better and worse

A Fully-Updated, No-Nonsense Guide to Electronics Advance your electronics knowledge and gain the skills necessary to develop and construct your own functioning gadgets. Written by a pair of experienced engineers and dedicated hobbyists, Practical Electronics for Inventors, Fourth Edition, lays out the essentials and provides step-by-step instructions, schematics, and illustrations. Discover how to select the right components, design and build circuits, use microcontrollers and ICs, work with the latest software tools, and test and tweak your creations. This easy-to-follow book features new instruction on programmable logic, semiconductors, operational amplifiers, voltage regulators, power supplies, digital electronics, and more. Practical Electronics for Inventors, Fourth Edition, covers: Resistors, capacitors, inductors, and transformers Diodes, transistors, and integrated circuits Optoelectronics, solar cells, and phototransistors Sensors, GPS modules, and touch screens Op amps, regulators, and power supplies Digital electronics, LCD displays, and logic gates Microcontrollers and prototyping platforms Combinational and sequential programmable logic DC motors, RC servos, and stepper motors Microphones, audio amps, and speakers Modular electronics and prototypes

The book that cracks the code on executive presence: what it is, why it matters, and how you can achieve it. You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and bestselling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be. Using the research-based, scientifically-grounded Bates Executive Presence Index Bates ExPI you can assess your ability to influence results and maximize your impact, scientifically and systematically. With this proven approach, you can: * Develop your presence in and out of the boardroom * Engage, inspire, align, and move others to act and succeed * Strengthen teams, drive change, and lead with incredible confidence * Make a real and lasting impact on your company, your career, and your life Bates groundbreaking approach to enhancing executive presence is not a one-size-fits-all plan. Since every leader is different, the book shows you how to measure your individual qualities using a three-dimensional model of your character, substance, and style. You ll discover how perceptions of 15 distinct facets of your leadership style, such as authenticity, integrity, composure, vision, and intentionality, are proven to help you drive results. . You ll learn how to leverage your strengths, improve your weaknesses, and develop an executive presence that is uniquely your own. Whether you re taking on a new executive position, facing new and exciting challenges, trying to build better and stronger team, or developing new emerging leaders within your organization, All the Leader You Can Be has all the guidance you need to achieve extraordinary executive presence.

';The most powerful spiritual healer, fixer, teacher on the planet.' Oprah Winfrey The #1 national bestseller from the host of IYANLA: Fix My Life that answers the question: What's love got to do with it in the meantime?You know where you want to be, but you have no clue how to get there. You know exactly what you want in life, but what you want is nowhere in sight. Perhaps your vision is unclear, your purpose still undefined. On top of it all, your relationships, particularly your romantic relationships, are failing. If these scenarios feel familiar way down in the deepest part of your gutthen you, my dear, are smack dab in the middle of the meantime. Every living being wants to experience the light of love. The problem is that our windows are dirty! The windows of our hearts and minds are streaked with past pains and hurts, past memories and disappointments. In this book, Iyanla Vanzant teaches us how to do our mental housekeeping so that we can clean the windows, floors, walls, closets, and corners of our minds. If we do a good job, our spirits will shine bringing in the light of true love and happiness.

Elegant ideas deserve elegant expression. Sword dispels the myth that you can't get published without writing wordy, impersonal prose. For scholars frustrated with disciplinary conventions or eager to write for a larger audience, here are imaginative, practical, witty pointers that show how to make articles and books enjoyable to read-and to write.

Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with 'good' exits do differently from those who'd had 'bad' exits?'Bo Burlingham's first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well.Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don't - and they pay a steep price for their procrastination.Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services. Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.Bo Burlingham is the author of Small Giants: Companies That Choose to Be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has reported on the entrepreneurial revolution in America since the early 1980s and has witnessed up close the birth and development of the companies that have reshaped our world.

Understanding the modern city and the powerful forces within it is the life's work of Harvard urban economist Edward Glaeser, who at forty is hailed as one of the world's most exciting urban thinkers. Travelling from city to city, speaking to planners and politicians across the world, he uncovers questions large and small whose answers are both counterintuitive and deeply significant. Should New Orleans be rebuilt? Why can't my nephew afford an apartment in New York? Is London the new financial capital of the world? Is my job headed to Bangalore? In Triumph of the City, Glaeser takes us around the world and into the mind of the modern city - from Mumbai to Paris to Rio to Detroit to Shanghai, and to any number of points in between - to reveal how cities think, why they behave in the manners that they do, and what wisdom they share with the people who inhabit them. 'A masterpiece' Steven D. Levitt, co-author of Freakonomics 'A brilliant read: persuasive and provocative' Time Out 'Replete with lightly borne learning, this is a tremendous book' Bryan Appleyard, Literary Review 'Fascinating' Sunday Telegraph 'Comprehensive, compelling and strongly recommended"e; Tim Harford, author of The Undercover Economist and Adapt 'A hymn to the city' Metro

Better than happiness, positivity will boost your life, not just your smileOne of the leading members of the positive psychology movement draws on cutting-edge research and lab-tested tools to explain: *; Why positivity is more important than happiness *; How it relieves depression, broadens minds, and builds lives *; How to tap into your own sources of positivity With Positivity, you'll learn to see new possibilities, bounce back from setbacks, connect with others, and become the best version of yourself.

Oil Kings offers the first inside look at how an oil crisis was manipulated by Alan Greenspan, Donald Rumsfeld, and President Ford (hoping to secure his re-election), helping to precipitate the fall of the Shah of Iran in 1979. Andrew Scott Cooper reveals the fatal struggle between the "e;oil kings"e;, both Middle-Eastern and American, as they jockeyed for power, playing games that led directly to the rise of Iran's radical anti-American theocracy, which still exists today. An intrepid investigative reporter, Andrew Scott Cooper is the first to access newly declassified papers, and to interview key people who formulated US foreign poilicy in that period. Carefully connecting up the dots, he brilliantly reconstructs the history of that vexed decade when the modern world was changed forever.

Anxious about the apostrophe? Confused by the comma? Stumped by the semicolon? Join Lynne Truss on a hilarious tour through the rules of punctuation that is sure to sort the dashes from the hyphens.We all had the basic rules of punctuation drilled into us at school, but punctuation pedants have good reason to suspect they never sank in. 'Its Summer!' screams a sign that sets our teeth on edge. 'Pansy's ready', we learn to our considerable interest ('Is she?') as we browse among the bedding plants.It is not only the rules of punctuation that have come under attack but also a sense of why they matter. In this runaway bestseller, Lynne Truss takes the fight to emoticons and greengrocers' apostrophes with a war cry of 'Sticklers unite!'

On 25 October 1946, in a crowded room in Cambridge, Ludwig Wittgenstein and Karl Popper came face to face for the first and only time. The encounter lasted only ten minutes, and did not go well. Almost immediately, rumours started to spread around the world that the two philosophers had come to blows, armed with red-hot pokers . . .

The debut of a female Steve Jones - likeable, literate, lucid and laconic. A sprightly, lavishly illustrated book on the science of human survival.How do people survive extremes of heat, cold, depth, speed and altitude? This book explores the limits of human survival and the physiological adaptations which enable us to exist under extreme conditions. In man's battle for survival in the harshest of environments, the knowledge imparted by physiology, the 'logic of life', is crucial. What causes mountain sickness? Why is it possible to reach the top of Everest without supplementary oxygen, yet be killed if a plane depressurises suddenly at the same altitude. Why are astronauts unable to stand without fainting when they return to Earth? Why do human divers get the bends but sperm whales don't? Will men always be able to run faster than women? Why don't penguins get frostbite?

A Beautiful Mind is Sylvia Nasar's award-winning biography about the mystery of the human mind, the triumph over incredible adversity, and the healing power of love.At the age of thirty-one, John Nash, mathematical genius, suffered a devastating breakdown and was diagnosed with schizophrenia. Yet after decades of leading a ghost-like existence, he was to re-emerge to win a Nobel Prize and world acclaim. A Beautiful Mind has inspired the Oscar-winning film directed by Ron Howard and featuring Russell Crowe in the lead role of John Nash.

How do we move, think and remember? Why do we get ill, age and die? Distinguished biologist Lewis Wolpert explains how cells provide the answers to the fundamental questions about our lives.Cells are the basis of all life in the universe. Our bodies are made up of billions of them: an incredibly complex society that governs everything, from movement to memory and imagination. When we age, it is because our cells slow down; when we get ill, it is because our cells mutate or stop working.In How We Live and Why We Die, Wolpert provides a clear explanation of the science that underpins our lives. He explains how our bodies function and how we derive from a single cell - the egg. He examines the science behind the topics that are much discussed but rarely understood - stem-cell research, cloning, DNA - and explains how all life evolved from just one cell. Lively and passionate, How We Live and Why We Die is an accessible guide to understanding the human body and, essentially, life itself.

'A monumental achievement - one of the great scientific biographies.' Michael Frayn The Strangest Man is the Costa Biography Award-winning account of Paul Dirac, the famous physicist sometimes called the British Einstein. He was one of the leading pioneers of the greatest revolution in twentieth-century science: quantum mechanics. The youngest theoretician ever to win the Nobel Prize for Physics, he was also pathologically reticent, strangely literal-minded and legendarily unable to communicate or empathize. Through his greatest period of productivity, his postcards home contained only remarks about the weather.Based on a previously undiscovered archive of family papers, Graham Farmelo celebrates Dirac's massive scientific achievement while drawing a compassionate portrait of his life and work. Farmelo shows a man who, while hopelessly socially inept, could manage to love and sustain close friendship.The Strangest Man is an extraordinary and moving human story, as well as a study of one of the most exciting times in scientific history. 'A wonderful book . . . Moving, sometimes comic, sometimes infinitely sad, and goes to the roots of what we mean by truth in science.' Lord Waldegrave, Daily Telegraph