Bedrift og læring

We were all taught the fundamentals of writing well in school. But how do we write effectively in today¿s hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn¿t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader¿s attention is now a competition.Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible.Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century¿s radically transformed attention marketplace.

How to pass on strength not pain to those you love.When a physical wound is left unhealed, it continues to cause pain and can infect the whole body. When emotions are left unhealed, they similarly cause harm that spreads to other parts of our lives, hurting our family, friends and colleagues. Eventually, this hurt spreads further, affecting entire communities and families across generations.This is intergenerational trauma. It can lead us to become people-pleasers, co-dependent in relationships and even estranged from our families. The wounds are complex and continue to invade our minds, bodies and spirits long after.In Break the Cycle, Dr Mariel Buqué delivers the ground-breaking guide to healing inherited trauma. Weaving scientific research with practical exercises and stories from her therapy room, Dr Buqué will help you understand how trauma is inherited from one generation to the next, break the cycle and disrupt the flow of intergenerational trauma with therapeutic exercises, and encourage you to pass on strength - not pain - to future generations.With a holistic approach to healing that has been absent from the field of psychology for too long, Break the Cycle will help you shift intergenerational trauma to intergenerational abundance.

Designed for photographers who haven't memorized every button, dial, setting, and feature on their Nikon Z8, Rocky Nook's handy and ultra-portable quick reference Pocket Guide helps you get the shot when you're out and about.- Confirm that your camera is set up properly with the pre-shoot checklist- Identify every button and dial on your camera- Learn the essential modes and settings you need to know- Dive deeper with additional features of your camera- Execute step-by-step instructions for shooting multiple exposures, in-camera HDR, time-lapse movies, and more- Follow tips and techniques for getting great shots in typical scenarios (portrait, landscape, freezing action, low light, etc.)

Memory is far more than a record of the past. In this groundbreaking tour of the mind and brain, one of the world’s top memory researchers reveals the powerful role memory plays in nearly every aspect of our lives, from recalling faces and names, to learning, decision-making, trauma and healing.A new understanding of memory is emerging from the latest scientific research. In Why We Remember, pioneering neuroscientist and psychologist Charan Ranganath radically reframes the way we think about the everyday act of remembering. Combining accessible language with cutting-edge research, he reveals the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and plan for the future.Memory, Dr. Ranganath shows, is a highly transformative force that shapes how we experience the world in often invisible and sometimes destructive ways. Knowing this can help us with daily remembering tasks, like finding our keys, and with the challenge of memory loss as we age. What’s more, when we work with the brain’s ability to learn and reinterpret past events, we can heal trauma, shed our biases, learn faster, and grow in self-awareness.Including fascinating studies and examples from pop culture, and drawing on Ranganath’s life as a scientist, father, and child of immigrants, Why We Remember is a captivating read that unveils the hidden role memory plays throughout our lives. When we understand its power-- and its quirks--we can cut through the clutter and remember the things we want to remember. We can make freer choices and plan a happier future.

A foundational text since 1990 and previously translated into nine languages, Free Play is a masterful and joyful meditation on how improvisation can be applied to not just art but the art of living - and in doing so unlock boundless creativity

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

AN INTERNATIONAL BESTSELLER'Masterly... Utterly compelling... A highly readable and engaging tour' Sam Freedman, The TimesFrom the New York Times bestselling author of The Signal and the Noise, the definitive guide to our era of risk-and the players raising the stakesIn the bestselling The Signal and the Noise, Nate Silver showed how forecasting would define the age of Big Data. Now, in this timely and riveting new book, Silver investigates "The River," or those whose mastery of risk allows them to shape-and dominate-so much of modern life. These professional risk takers-poker players and hedge fund managers, crypto true-believers and blue-chip art collectors-can teach us much about navigating the uncertainty of the 21st century. By embedding within these worlds, Silver offers insight into a range of issues that affect us all, from the frontiers of finance to the future of AI.The River has increasing amounts of wealth and power in our society, and understanding their mindset-including the flaws in their thinking-is key to understanding what drives technology and the global economy today. There are certain commonalities in this otherwise diverse group: high tolerance for risk; appreciation of uncertainty; affinity for numbers; skill at de-coupling; self-reliance and a distrust of the conventional wisdom. For the River, complexity is baked in, and the work is how to navigate it, without going beyond the pale.Taking us behind-the-scenes from casinos to venture capital firms to meetings of the effective altruism movement, On the Edge is a deeply-reported, all-access journey into a hidden world of powerbrokers and risk takers.

A major reappraisal, by the Nobel-prizewinning economist, of the relationship between capitalism and freedomDespite its manifest failures, the narrative of neoliberalism retains its grip on the public mind and the policies of governments all over the world. By this narrative, less regulation and more 'animal spirits' capitalism produces not only greater prosperity, but more freedom for individuals in society - and is therefore morally better.But, in The Road to Freedom Stiglitz asks, whose freedom are we - should we be - thinking about? What happens when one person's freedom comes at the expense of another's? Should the freedoms of corporations be allowed to impinge upon those of individuals in the ways they now do?Taking on giants of neoliberalism such as Hayek and Friedman and examining how public opinion is formed, Stiglitz reclaims the language of freedom from the right to show that far from 'free' - unregulated - markets promoting growth and enterprise, they in fact reduce it, lessening economic opportunities for majorities and siphoning wealth from the many to the few - both individuals and countries. He shows how neoliberal economics and its implied moral system have impacted our legal and social freedoms in surprising ways, from property and intellectual rights, to education and social media.Stiglitz's eye, as always, is on how we might create the true human flourishing which should be the great aim of our economic and social system, and offers an alternative to that prevailing today. The Road to Freedom offers a powerful re-evaluation of democracy, economics and what constitutes a good society-and provides a roadmap of how we might achieve it.

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ¿ Why you need to be your prospect's guide in the buying process¿ Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence¿ How "do nothing" is the most fearsome competitor you have¿ How and when qualification, discovery, and product demos fit into a sales pitch¿ How your positioning is reflected in a great sales narrative¿ Why your differentiated value is the star of the show¿ The eight components of a solid sales pitchA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.

"The mysterious power known as the Speed Force is an energy field that has, over the centuries, granted incredible powers of velocity to certain heroes. The most famous of these is the Flash, also known as the Fastest Man Alive. Ever since the days of World War II, there has been a man clad in red who can run at impossible speeds, using his power to save lives and defend those who cannot defend themselves. All between the ticks of a second. The Flash has mastery over not just speed, but time itself, and he has often used his powers to travel though different eras and even into other dimensions. Although the Flash has not always been fast enough to outrun personal tragedy when it has come for him, he always does his best to prevent the same from happening to the people of Central City and Keystone City. In so doing, he's earned himself a spot among the greatest Super Heroes the DC Universe has ever known"--

"An accessible, straightforward guide that demystifies Artificial Intelligence for a general audience without the use of complex math or technical jargon. Covers the fundamentals, from classical models and neural networks to the large language models leading today's AI revolution"--

An engaging illustrated history of feminism from antiquity through third-wave feminism, featuring Sappho, Mary Magdalene, Mary Wollstonecraft, Sojourner Truth, Simone de Beauvoir, and many others.

Any Happy Returns is a sister book to The Long Good Buy, focused on longer term secular trends in economies and markets, the factors that drive them and their influence on prospective returns, for example de-globalisation, higher cost of capital, demographics, geo-politics, etc.

This book will restore your sense of control - and make you feel less alone in the world' ADAM GRANTBig Feelings addresses anyone intimidated by oversized feelings they can't predict or control, offering the tools to understand what's really going on, find comfort and face the future with a sense of new-found agency. Weaving surprising science with personal stories and original illustrations, each chapter lays out strategies for turning big emotions into manageable ones and will help you understand:- how to end the cycle of intrusive thoughts brought on by regret, and instead use this feeling as a compass for making decisions- how to identify what's behind your anger and communicate it productively, without putting people on the defensive- how to spot the warning signs for burnout and take the necessary steps to balance your life- why you might be suffering from perfectionism even if we feel far from perfect, and how to detach yourself-worth from what you do

Sebze' translates as vegetables in Turkish and so this cookbook is a collection of 90 vegetarian and vegan recipes celebrating Turkey and her food. Inspired by thousands of years of rich and diverse culinary heritage, Sebze champions dishes with recipes that are easy, accessible, seasonal and sustainable - not to mention utterly delicious. A passionate and skilled advocate for her national cuisine, O¿zlem will show you how to make meals that you want to - and can - cook, making Sebze the perfect introduction to Turkish food for the home cook

This collection is packed with 70 tips and tricks for ways to improve your crochet skills. The author covers everything from changing colour to joining granny squares, what the best methods are for blocking and the perfect finishing techniques.

Share your love of Pokémon with these easy sewing patterns for adorable felties, all made using simple hand-sewing techniques. Featuring well-known cute Pokémon - including Pikachu, Eevee, Snorlax, Piplup and more - each pattern comes with step-by-step instructions and full-size templates, making them perfect for all abilities.

This is the ulitmate collection of knitting patterns for Latvian mittens with 100 knitting patterns and charts.

A new dawn of brain tracking and hacking is coming. Will you be prepared for what comes next?Imagine a world where your brain can be interrogated to learn your political beliefs, your thoughts can be used as evidence of a crime, and your own feelings can be held against you. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions.Neuroscience has already made all of this possible today, and neurotechnology will soon become the "universal controller" for all of our interactions with technology. This can benefit humanity immensely, but without safeguards, it can seriously threaten our fundamental human rights to privacy, freedom of thought, and self-determination.From one of the world's foremost experts on the ethics of neuroscience, The Battle for Your Brain offers a path forward to navigate the complex legal and ethical dilemmas that will fundamentally impact our freedom to understand, shape, and define ourselves.

A pathbreaking new way to examine US history, through the lens of a bestselling video gameRed Dead Redemption and Red Dead Redemption II, set in 1911 and 1899, are the most-played American history video games since The Oregon Trail. Beloved by millions, they've been widely acclaimed for their realism and attention to detail. But how do they fare as recreations of history?In this engaging book, award-winning American history professor Tore Olsson takes up that question and more. Weaving the games' plot and characters into an exploration of American violence between 1870 and 1920, Olsson shows that it was more often disputes over capitalism and race, not just poker games and bank robberies, that fueled the bloodshed of these turbulent years. As such, this era has much to teach us today. From the West to the Deep South to Appalachia, Olsson reveals the gritty and brutal world that inspired the games, but sometimes lacks context and complexity on the digital screen. Colorful, fast-paced, and dramatic, Red Dead's History sheds light on dark corners of the American past for gamers and history buffs alike.

Discover key exam objectives and crucial cybersecurity concepts for the CompTIA Security+ SY0-701 exam, along with an online test bank with hundreds of practice questions and flashcards In the newly revised ninth edition of CompTIA Security+ Study Guide: Exam SY0-701, veteran cybersecurity professionals and educators Mike Chapple and David Seidl deliver easy-to-follow coverage of the security fundamentals tested by the challenging CompTIA SY0-701 exam. You'll explore general security concepts, threats, vulnerabilities, mitigations, security architecture and operations, as well as security program management and oversight. You'll get access to the information you need to start a new career--or advance an existing one--in cybersecurity, with efficient and accurate content. You'll also find: Practice exams that get you ready to succeed on your first try at the real thing and help you conquer test anxiety Hundreds of review questions that gauge your readiness for the certification exam and help you retain and remember key concepts Complimentary access to the online Sybex learning environment, complete with hundreds of additional practice questions and flashcards, and a glossary of key terms Perfect for everyone planning to take the CompTIA SY0-701 exam, as well as those aiming to secure a higher-level certification like the CASP+, CISSP, or CISA, this study guide will also earn a place on the bookshelves of anyone who's ever wondered if IT security is right for them. It's a must-read reference!

Maisie Hill turns her attention to our stress hormones and nervous system - and how women can revolutionise the way in which they interact with the world to harness our inner power and live our best lives. How we're wired has a lot to do with why we worry about the same things. We need to stop beating ourselves up and find the tools to thrive. Are you a habitual people-pleaser that leaves you feeling resentful and pissed off - with them and yourself? Do you lose all your time and energy because you're unable to say ?no'? Do you struggle to express your feelings, needs and desires - experiencing an irritability and rage that's eroding your career and relationships? Maybe you're struggling to do things that will make a difference to your health, such as over-drinking, over/under-exercising, and dietary and other lifestyle changes. Sound familiar? Then this is your chance to deal with that beautiful brain of yours. Starting now. It's time to do things differently. Find a new way to feel connected to your cycle and the wisdom of your body. Become full of emotional resilience so you can stop holding back and crack on with your life. And more than anything, become that person who ? calmly and unapologetically ? makes herself and the things you need a priority in your life. And who listens the inner whisper that brought you to this book for no other reason that you know?deep down?how important it is. Maisie shows us the simple and effective ways to get unstuck and change things with wise words and case studies from her own coaching practice, tried and tested on women who have struggled with the same issues. It's the essential guide to how to be human.