Bedrift og læring

Perhaps the most important global trend of the last few years has been the rise - and transformation - of information warfare.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done." - Nir Eyal, Author of "Hooked" and "Indistractible""As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." - Omar Zenhom, CEO, WebinarNinja"Why did I just blow $300K promoting a whitepaper?"That's the hard question I asked myself but couldn't answer-after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies.But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?You'll find answers to all of these questions inside this book. In addition, I'll also show you: How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours-and why you should do it (Ch. 10) Which HUGE mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8) Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability (Ch. 9) What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process-in just 1 month (Ch. 12) How to stop paying customers from slipping away (Ch. 15) The 3 apocalyptic "tidal waves" that are coming for SaaS companies-and what you MUST do to survive them (Ch. 1) How to make free trial and freemium users hunger to upgrade to paid (Ch. 9) The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10) Which 7 people you need in your "tiger team" to run a successful product-led growth team (Ch. 11) The #1 thing to improve right now to maximize your customer lifetime value (Ch. 14)Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry's biggest brands-as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.So if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today."This is one of my favorite books of 2019." - Zeno Roch, Chief Product Office, Liferay Cloud"A must-read book for SaaS founders, especially if you have a self-serve SaaS." - Kaloyan Yankulov, Encharge"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." - James Gill, CEO, GoSquared

This revised edition describes the history of the tarot and the symbolism of the cards, and gives detailed instructions on how to use them. Liz Greene's foreword explains the effectiveness of A.E. Waite's tarot deck, and the value of working with the tarot for divination and self-awareness.

*The No.1 Sunday Times Bestseller Are you ready to change your life?

'Each of us is born, I believe, with a unique mission, a purpose in life that only we can fulfill. We are linked by a shared responsibility: to help our human family grow kinder and happier.'

Throughout his long lifetime, William Gayley Simpson was a widely traveled and careful observer of Western civilization and its relationship to the peoples of the world. An exceptionally deep thinker, he traced the sickness that has overtaken Western civilization to its roots. Simpson reveals the deception inherent in our money system, which isn't based on real wealth at all, but on debt and fantasy, and it cannot do other than cause trouble for the people condemned to use it as their medium of exchange. He also shows why Feminism is not the liberation of woman, but the unsexing of woman. Simpson reveals the fundamental incompatibility between Capitalism, which he calls "The Machine," and the human psyche. He goes into great detail about the physiological basis of intellect in Africa, quoting copiously from sources that once were readily available to the layman, but were censored from the popular media and removed to arcane medical journals after World War 2. And, of course, he exposes the nefarious Jewish people. This is the only edition of Which Way Western Man that incorporates the author's final revisions.

Chemistry for the Biosciences introduces the essential concepts of chemistry central to understanding biological systems. With an emphasis on straightforward explanations, it features biological examples illustrating how integral chemistry is to the biosciences, and includes learning features to help students master the essentials.

The challenging times we live in show us that there is no going back to 'normal' life, but how do we step forward? Looby Macnamara, international thought leader and teacher, introduces Cultural Emergence, a framework and toolkit that enables us to design the world we want to live in, creating life-sustaining and regenerative cultures.

The new edition of this cookbook applies a highly practical approach to Structured Query Language (SQL) so you can create and manipulate large stores of data. Based on real-world examples, this updated book provides a framework to help you construct solutions and executable examples in several flavors of SQL

The definitive guide to hacking the world of Internet connected devices such as medical devices, home assistants, smart home appliances and more.

Fourth edition (2020): This edition of Naturopathic Oncology has been completely revised, reorganized, expanded (an additional 70 pages of information) and updated. It provides practical, useful information on all aspects of cancer care. The nature of cancer and its most important vulnerabilities are explained. Fundamental concepts explored include metabolic solutions to the fermentation problem, cancer stem cell management, epigenetic control over cancer genes, and immune activation against cancer. The entire repertory of natural medicines and drugs are introduced, and applied to all the major cancer types. Dietary, nutraceutical, botanical, mind-body and drug protocols are clearly described, and their rational basis explained, backed up by research references. Find how to apply integrative naturopathic medicines to support the standard of care in oncology – surgery, chemotherapy, targeted drugs and immunotherapy – to make these safer and more productive. Alternative medicines are also given for all cancer types, as well as for the care of adverse effects of therapies, complications, and emergencies. From diagnostics to psychology to prevention, it is an encyclopaedic and user-friendly guide to better outcomes in cancer.

Stop Depression in its Tracks with the Revolutionary Number 1 Danish Bestseller

Go from beginner programmer to Python programmer! Level up your skills to an intermediate level.

More than eighty guided exercises and activities to help you break the diet cycle and create a better relationship with food and your body from bestselling author and Registered Nutritionist Laura Thomas PhD.

Following on from the incredible success of 2019''s iconic Modern Witch Tarot, Lisa Sterle presents the accompanying Modern Witch Tarot Journal. Lavishly illustrated with all new full-page colour work, the journal provides detailed guidance and layouts for: Studying the cards, Recording readings, Collecting and creating your own tarot spreads, Tarot deck and books inventories and wish lists, Compiling all your online resources, Contact directory for your tarot circle. Compatible with all tarot decks and intended for all levels of tarot reader, the Modern Witch Tarot Journal is an indispensable tool in taking your tarot reading to the next level!

A detailed introduction to the C programming language for experienced programmers.

Revitalize your garden by making your own biologically diverse inoculants and mineral-rich amendments using leaf mold, weeds, eggshells, bones, and other materials available for little or no cost from local woodlands, fields, restaurants, and markets.

The bestselling guide to Toyota's legendary philosophy and production system-updated with important new frameworks for driving innovation and quality in your businessOne of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today. Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing processes, showing how you can learn from it to develop your own improvement program that fits your conditions. Thanks in large part to this book, managers across the globe are creating workforces and systems that produce the highest-quality products and services, establish and retain customer loyalty, and drive business profitability and sustainability. Now, Liker has thoroughly updated his classic guide to include:Completely revised data and updated information about Toyota's approach to competitiveness in the new world of mobility and smart technologyIllustrative examples from manufacturing and service organizations that have learned and improved from the Toyota WayA fresh approach to leadership modelsThe brain science and skills for learning to think scientificallyHow Toyota applies Hoshin Kanri, a planning process that aligns objectives at all levels and marries them to business strategyOrganized into thematic sections covering the various aspects of the Toyota Way-including Philosophy, Processes, People, and Problem Solving-this unparalleled guide details the 14 key principles for building the foundation of a powerful improvement system and managing it for ultimate competitive advantage. With The Toyota Way, you have an inspiration and a model of how to set a direction, continuously improve and learn at all levels, continually "flow" value to satisfy customers, improve your leadership, and get quality right the first time.