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Written for those who need to know how statistics work, this work assumes no expert knowledge, and teaches through words and diagrams rather than through figures, formulae and equations. It includes questions in the argument; readers can answer them as they go, enabling them to measure their performance.
Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.
The human mind is both brilliant and pathetic. We have mastered fire and have stood on the moon, and yet every one of us is fundamentally ignorant, irrational and prone to making simple mistakes every day.'In The Knowledge Illusion, the cognitive scientists Steven Sloman and Philip Fernbach hammer another nail into the coffin of the rational individual . . . positing that not just rationality but the very idea of individual thinking is a myth.'Yuval Harari, bestselling author of Sapiens and Homo DeusIn this groundbreaking book, cognitive scientists Steven Sloman and Philip Fernbach show how our success as a species is down to us living in a rich community of knowledge where we are drawing on information and expertise outside our heads. And we have no idea that we are even doing it.Utilizing cutting-edge research, The Knowledge Illusion explains why we think we know more than we do, why beliefs are so hard to change and why we are so prone to making mistakes. Providing a blueprint for successful ways to work in collaboration to do amazing things, it reveals why the key to human intelligence lies in the way we think and work together.
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.
Motor Control, 5th Edition remains the only book available that bridges the gap between current and emerging motor control research and its application to clinical practice. Written by leading experts in the field, this now classic resource prepares readers to effectively examine and treat patients with problems related to postural control, mobility, and upper extremity function using today's evidence-based best practices. To make information easier to understand and follow, chapters follow a standard format: normal control process issues, age-related issues, research on abnormal function, and clinical applications of current research, including methods for examining and treating patients with motor dyscontol in each area. Featuring new pedagogy, new videos, and separate lifespan chapters on development of mobility and aging and mobility, the Fifth Edition reflects the current explosion of research in the field of motor control.
The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our livesWe are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history.Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides.In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.
Get the answers to hundreds of financial questions with How Money Works, including how to invest for the future, how to maximise your income, how financial markets work, and how governments control money. Discover essential know-how on everything from debt management to online fraud, and learn to manage your own money from payments to pensions. This intriguing guide breaks down the jargon of the financial world, with insights into personal, business, and governmental finance, and giving you the definitions to cash flow, bonds, superannuation, the open market, and hundreds more. Fully up-to-date with the latest financial developments, including quantitative easing and cryptocurrencies such as Bitcoin, How Money Works is your indispensable guide to the world of money.
In Life Beside Itself, Lisa Stevenson takes us on a haunting ethnographic journey through two historical moments when life for the Canadian Inuit has hung in the balance: the tuberculosis epidemic (1940s to the early 1960s) and the subsequent suicide epidemic (1980s to the present). Along the way, Stevenson troubles our commonsense understanding of what life is and what it means to care for the life of another. Through close attention to the images in which we think and dream and through which we understand the world, Stevenson describes a world in which life is beside itself: the name-soul of a teenager who dies in a crash lives again in his friend's newborn baby, a young girl shares a last smoke with a dead friend in a dream, and the possessed hands of a clock spin uncontrollably over its face. In these contexts, humanitarian policies make little sense because they attempt to save lives by merely keeping a body alive. For the Inuit, and perhaps for all of us, life is "e;somewhere else,"e; and the task is to articulate forms of care for others that are adequate to that truth.
'Yoga is to be known through yoga. Yoga arises from yoga. One who is vigilant by means of yoga delights in yoga for a long time'Yoga is hugely popular around the world today, yet until now little has been known of its roots. This book collects, for the first time, core teachings of yoga in their original form, translated and edited by two of the world's foremost scholars of the subject. It includes a wide range of texts from different schools of yoga, languages and eras: among others, key passages from the early Upanisads and the Mahabharata, and from the Tantric, Buddhist and Jaina traditions, with many pieces in scholarly translation for the first time. Covering yoga's varying definitions across systems, models of the esoteric and physical bodies, and its most important practices, such as posture, breath control, sensory withdrawal and meditation, Roots of Yoga is a unique and essential source of knowledge.Translated and edited with an introduction by James Mallinson and Mark Singleton
The Latest Scientific Discoveries Point to an Intentional Creator Most of us remember the basics from science classes about how Earth came to be the only known planet that sustains complex life. But what most people don't know is that the more thoroughly researchers investigate the history of our planet, the more astonishing the story of our existence becomes. The number and complexity of the astronomical, geological, chemical, and biological features recognized as essential to human existence have expanded explosively within the past decade. An understanding of what is required to make possible a large human population and advanced civilizations has raised profound questions about life, our purpose, and our destiny. Are we really just the result of innumerable coincidences? Or is there a more reasonable explanation?This fascinating book helps nonscientists understand the countless miracles that undergird the exquisitely fine-tuned planet we call home--as if Someone had us in mind all along.
'Engaging, hilarious and practical - I will proudly proclaim myself a card-carrying member of the FFC' - Sheryl Sandberg, COO of Facebook and bestselling author of Lean InThis is a call to arms.Are you aged zero to infinity? Finished with the sexist status quo? Ready to kick ass and take names?Welcome to the Feminist Fight Club. You have lifetime membership.Feminist Fight Club provides an arsenal of weapons for surviving in an unequal world. You will learn how to fight micro-aggressions, correct unconscious bias, deal with male colleagues who can't stop 'manterrupting' or 'bro-propriating' your ideas - and how to lean in without falling the f*ck over.Every woman needs this book - and they needed it yesterday.This is not a drill.
With an Introduction by Dr Richard Serjeantson, Trinity College, CambridgeSince its first publication in 1651, Thomas Hobbes's Leviathan has been recognised as one of the most compelling, and most controversial, works of political philosophy written in English. Forged in the crucible of the civil and religious warfare of the mid-seventeenth century, it proposes a political theory that combines an unequivocal commitment to natural human liberty with the conviction that the sovereign power of government must be exercised absolutely. Leviathan begins from some shockingly naturalistic starting-points: an analysis of human nature as being motivated by vain-glory and pride, and a vision of religion as simply the fear of invisible powers made up by the mind. Yet from these deliberately unpromising elements, Hobbes constructs with unparalleled forcefulness an elaborate, systematic, and comprehensive account of how political society ought to be: ordered, law-bound, peaceful. In Leviathan, Hobbes presents us with a portrait of politics which depicts how a state that is made up of the unified body of all its citizens will be powerful, fruitful, protective of each of its members, and above all free from internal violence.
Translated by John Llewelyn Davies and David James Vaughan. With an Introduction by Stephen Watt.The ideas of Plato (c429-347BC) have influenced Western philosophers for over two thousand years. Such is his importance that the twentieth-century philosopher A.N. Whitehead described all subsequent developments within the subject as foot-notes to Plato's work. Beyond philosophy, he has exerted a major influence on the development of Western literature, politics and theology.The Republic deals with the great range of Plato's thought, but is particularly concerned with what makes a well-balanced society and individual. It combines argument and myth to advocate a life organized by reason rather than dominated by desires and appetites. Regarded by some as the foundation document of totalitarianism, by others as a call to develop the full potential of humanity, the Republic remains a challenging and intensely exciting work.
This book is a three-part journey into the rabbit hole we call the nature of reality. Its ultimate destination is a plausible, living validation of transcendence. Each of its three parts is like a turn of a spiral, exploring recurring ideas through the prisms of religious myth, truth and belief, respectively. With each turn, the book seeks to convey a more nuanced and complete understanding of the many facets of transcendence. Part I puts forward the controversial notion that many religious myths are actually true; and not just allegorically so. Part II argues that our own inner storytelling plays a surprising role in creating the seeming concreteness of things and the tangibility of history. Part III suggests, in the form of a myth, how deeply ingrained belief systems create the world we live in. The three themes, myth, truth and belief, flow into and interpenetrate each other throughout the book.
Have you ever come up with an idea for a new product or service but didnt take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your companyperhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you havent known how to take the next step, you need to understand what the authors call the innovators methoda set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertaintythrough cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovators DNAwhich Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideasthis book shows how to make those ideas actually happen, to commercialize them for success.Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovators method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the howhow to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether youre launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.
'One of the World's all-time great leaders'Professor Anita Elberse, Harvard Business SchoolWhat does it take to lead a team to world-class success over a sustained period of time?Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world. In this inspirational and straight-talking book, Sir Alex reveals the secrets behind his record-breaking career.LEADING is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure.Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, LEADING is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, LEADING will help you become a better leader.
Debilitating brain disorders are on the rise - from children diagnosed with autism and ADHD to adults developing dementia at younger ages than ever before. But a medical revolution is underway that can solve this problem. Astonishing new research sheds light on the influence of the human microbiome in every aspect of health, including your nervous system. In BRAIN MAKER, Dr Perlmutter explains the connection between intestinal microbes and the brain, describing how the microbiome develops from birth and evolves based on the environment, how it can become 'sick', and how nurturing gut health through a few easy strategies can alter your brain's destiny for the better.With simple dietary recommendations and a highly practical program of six steps to improving gut ecology, BRAIN MAKER opens the door to unprecedented brain health potential.
If you need help writing programs in Python 3, or want to update older Python 2 code, this book is just the ticket. Packed with practical recipes written and tested with Python 3.3, this unique cookbook is for experienced Python programmers who want to focus on modern tools and idioms.Inside, youll find complete recipes for more than a dozen topics, covering the core Python language as well as tasks common to a wide variety of application domains. Each recipe contains code samples you can use in your projects right away, along with a discussion about how and why the solution works.Topics include:Data Structures and AlgorithmsStrings and TextNumbers, Dates, and TimesIterators and GeneratorsFiles and I/OData Encoding and ProcessingFunctionsClasses and ObjectsMetaprogrammingModules and PackagesNetwork and Web ProgrammingConcurrencyUtility Scripting and System AdministrationTesting, Debugging, and ExceptionsC Extensions
A Contented House with Twins unites the UK's leading baby expert, Gina Ford, and the highly regarded television presenter Alice Beer, a mother of twin girls. Discovering you are pregnant with twins is both an exciting and a thoroughly terrifying prospect. Within weeks of the arrival of her beautiful daughters, Alice found that she was 'screaming out for a routine' and craving the knowledge of mothers who had been through it with two. This book is the result of those cries. Alice's front-line experience of coping with twins is combined with Gina's highly successful parenting advice and, for the first time, her groundbreaking routines, specially adapted for twins. Together, they tackle the practical and emotional aspects of parenting two babies, including:- what you can expect in a multiple pregnancy- how to feed two at once- what to do when they each want a different story or both want a hug- how to cope with everyday practicalities: shopping, bathtime, and much more.Alice's humorous insights and Gina's essential advice, tips, support and successful routines will guarantee that parents enjoy their twins and get their lives back.
An action-packed ride through the history of the motorbikeThe Motorbike Book is all about the men, machines and landmark technology behind the most iconic bikes from ACE to Z ndapp. Featuring over 1,000 of the latest and greatest motorbikes in the world this is an amazing visual guide tracing their evolution from the 1910s right up to the superbikes of today.All about the grit and the glory, The Motorbike Book takes a truly international view from Italy's Ducati to Japan's Suzuki and tells you just how famous marques like Honda and Harley-Davidson became household names. Plus, go on a virtual tour inside the engines of some of these legendary bikes to see just what powers their performance.If you're born to be wild then The Motorbike Book is the ultimate ride for you.
Fierce Conversations is a way of conducting business. An attitude. A way of life. Communications expert Susan Scott maintains that a single conversation can change the trajectory of a career, marriage or life. Whether these are conversations with yourself, partner, colleagues, customers, family or friends, Fierce Conversations shows you how to have conversations that count. Scott reveals how to:*Overcome the barriers to meaningful conversations*Express who you are and what you believe*Confront tough issues with courage, confidence and sensitivity*Overcome fear to get to the heart of the problem*Inspire followers, attract believers and build visions that become reality*Bring about real change through talking*Encourage others to reveal their true opinionsPacked with exercises and questionnaires to help you have the best conversations possible, Fierce Conversations will revolutionise the way you communicate.
From the fiery mass of the Sun's core to the black hole at the centre of the Milky Way, Universe takes you on the ultimate guided tour of the cosmos. Full of stunning out-of-this world images reflecting recent advances in space imagery, you'll go on a journey from our solar system all the way to the farthest limits of space.This new edition has been expanded and updated to include the most exciting new discoveries from water on Mars to planets in other solar systems plus up-to-date charts and information on the latest equipment for studying the wonders of the universe. The comprehensive night-sky atlas covers all the constellations and planetary charts showing their positions right up to 2019.With a special embossed jacket, Universe is a beautiful gift for keen amateur astronomers as well as a great reference book for the whole family.
David Allen's Getting Things Done hit a nerve and ignited a movement with businesses, students, soccer moms, and techies all the way from Silicon Valley to Europe and Asia. Now, David Allen leads the world on a new path to achieve focus, control, and perspective. Throw out everything you know about productivity - Making It All Work will make life and work a game you can win. For those who have already experienced the clarity of mind from reading Getting Things Done, Making It All Work will take the process to the next level. David Allen shows us how to excel in dealing with our daily commitments, the unexpected, and the information overload that threatens to drown us. Making It All Work provides an instantly usable, success-building tool kit for staying ahead of the game. Making It All Work addresses: how to figure out where you are in life and what you need; how to be your own consultant and a CEO of your life; moving from hope to trust in decision-making; when not to set goals; harnessing intuition, spontaneity, and serendipity; and why life is like business and business is like life.
Getting a young child to go to sleep and stay asleep is one of the most challenging aspects of parenting. Yet many parents resign themselves to enduring years of exhaustion. Now there is a sensible, smarter alternative, a no cry sleep method, that really works. Kim West, know to her clients as The Sleep Lady, has developed a practical, easy to follow and effective sleep training approach that is gentle on both parent and child. The Sleep Lady Method - including a gentle, practical, step-by-step programme called The Sleep Lady Shuffle - has worked for hundreds of families. Whether you want to start to gently shape your baby's sleep habits or address specific sleep problems, this book will give you the answers you need, the confidence to put them into action, and the good night's sleep you all deserve!
The Democracy Project is an exploration of anti-capitalist dissent and new political ideas from David Graeber, author of Debt: The First 5,000 Years and a leading member of the Occupy movement.From the earliest meetings for Occupy Wall Street, David Graeber - activist, anarchist, and anthropologist - felt that something was different from previous demonstrations. As events gathered pace, from local actions like illegally teaching a seminar in the Bank of America lobby (in a tweed jacket he'd borrowed to look the part) to his harassment and attempted intimidation by New York police in Zuccotti Park, Graeber saw the other Occupy movements in Cairo, Athens, Barcelona and London and knew that times were truly changing.This witty, provocative, yet wide-ranging and ideas-driven look at the actions of the 99% is a vital read in today's protest climate, and asks: why did it work this time? What went right? And what can we all do now to make our world democratic once again? An energetic account of contemporary events, The Democracy Project will change the way you think about anarchism and political organization.David Graeber is a radical anthropologist at Goldsmiths, University of London, who has been involved with the Occupy movement, most actively at Wall Street. He has written for many publications including Harper's, The Wall Street Journal, The Nation, and The Guardian. He is also the author, most recently, of the widely praised Debt: The First 5,000 Years, as well as many books on social organization and revolution including Towards an Anthropological Theory of Value, Fragments of an Anarchist Anthropology, Direct Action: An Ethnography.'I have twice given away David Graeber's Debt: The First 5,000 Years, and Christmas will not change my habits. The book is more readable and entertaining than I can indicate' Peter Carey, Observer, Books of the Year'Debt:The First 5,000 Years by Goldsmiths College anthropologist David Graeber has become one of the year's most influential books' Paul Mason, Guardian Books of 2011
Eat food. Mostly plants. Not too much. Using those seven words as his guide, Michael Pollan offers this indispensable handbook for anyone concerned about health and food. Simple, sensible and easy to use, Food Rules is a set of memorable adages or 'personal policies' for eating wisely, gathered from a wide variety of sources: mothers, grandmothers, nutritionists, anthropologists and ancient cultures among them. Whether at the supermarket, a restaurant or an all-you-can-eat buffet, this handy, pocket-size resource is the perfect manual for anyone who would like to become more mindful of the food we eat. For the past twenty years, Michael Pollan has been writing about the places where the human and natural worlds intersect: food, agriculture, gardens, drugs, and architecture. The Omnivore's Dilemma, about the ethics and ecology of eating, was named one of the ten best books of 2006 by the New York Times and the Washington Post. He is also the author of The Botany of Desire, A Place of My Own and Second Nature and, most recently, In Defence of Food.
Ha-Joon Chang dispels the myths and prejudices that have come to dominate our understanding of how the world works. He succeeds in both setting the historical record straight ('the washing machine has changed the world more than the internet'; 'the US does not have the highest living standard in the world'; 'people in poor countries are more entrepreneurial than people in rich countries') and persuading us of the consequences of his analysis ('making rich people richer doesn't make the rest of us richer'; 'companies should not be run in the interest of their owners'; 'financial markets need to become less, not more, efficient'). As Chang shows above all else, all economic choices are political ones, and it is time we started to be honest about them.
This book revises the traditional view of consciousness by claiming that Cartesianism and Descartes' dualism of mind and body should be replaced with theories from the realms of neuroscience, psychology and artificial intelligence. What people think of as the stream of consciousness is not a single, unified sequence, the author argues, but "e;multiple drafts"e; of reality composed by a computer-like "e;virtual machine"e;. Dennett considers how consciousness could have evolved in human beings and confronts the classic mysteries of consciousness: the nature of introspection, the self or ego and its relation to thoughts and sensations, and the level of consciousness of non-human creatures.
It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success. These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities.But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.
SUNDAY TIMES TOP TEN BESTSELLERNUMBER ONE INTERNATIONAL BESTSELLERFrom one of our greatest voices in modern philosophy, author of The Course of Love, The Consolations of Philosophy, The Art of Travel and The School of Life'A serious and optimistic set of practical ideas that could improve and alter the way we live' Jeanette Winterson, The Times'A beautiful, inspiring book... offering a glimpse of a more enlightened path' Sunday Telegraph'Smart, stimulating, sensitive. A timely and perceptive appreciation of how much wisdom is embodied in religious traditions and how we godless moderns might learn from it' Financial Times'There isn't a page in this book that doesn't contain a striking idea or a stimulating parallel' Mail on SundayAlain de Botton takes us one step further than Dawkins or Hitchens ventured - into a world of ideas beyond the God debate...All of us, whether religious, agnostic or atheist, are searching for meaning. And in this wise and life-affirming book, non-believer Alain de Botton both rejects the supernatural claims of the major religions and points out just how many good ideas they sometimes have about how we should live.And he suggests that non-believers can learn and steal from them.Picking and choosing from the thousands of years of advice assembled by the world's great religions, Alain de Botton presents a range of fascinating ideas and practical insights on art, community, love, friendship, work, life and death. He shows how they can be of use to us all, irrespective of whether we do or don't believe.
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