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Winning with Data in the Business of Sports

- CRM and Analytics

Om Winning with Data in the Business of Sports

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367610708
  • Bindende:
  • Hardback
  • Sider:
  • 228
  • Utgitt:
  • 18. mars 2021
  • Utgave:
  • 2
  • Dimensjoner:
  • 241x161x21 mm.
  • Vekt:
  • 484 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 13. november 2024

Beskrivelse av Winning with Data in the Business of Sports

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

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