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What's Your Business?

- Corporate Design Strategy Concepts and Processes

Om What's Your Business?

What's Your Business? offers a comprehensive pathway through corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781472417466
  • Bindende:
  • Hardback
  • Sider:
  • 324
  • Utgitt:
  • 28. september 2014
  • Dimensjoner:
  • 252x181x26 mm.
  • Vekt:
  • 762 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av What's Your Business?

What's Your Business? offers a comprehensive pathway through corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace.

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