Turn It Up!

"Growing up in the Boston suburbs, Tom Werman was deeply affected by pop music from a young age. He long dreamed of a career in music--first as Elvis, then as the next George Harrison--but it almost didn't turn out that way. Dutifully following the path his parents had laid out for him, he obtained an MBA from an Ivy League university and took a plum job in an industry he came to despise. Then, in 1970, a chance letter sent to CBS Records boss Clive Davis led to a new opportunity . . . and a place in rock'n'roll history." --