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Transforming New Technologies into Cash Flow

- Creating Market-Focused Strategic Paths for Business-to-Business Companies

Om Transforming New Technologies into Cash Flow

Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R&D, and engineering managers.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780789030214
  • Bindende:
  • Paperback
  • Sider:
  • 260
  • Utgitt:
  • 1. mars 2006
  • Dimensjoner:
  • 156x216x0 mm.
  • Vekt:
  • 480 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 16. mars 2026

Beskrivelse av Transforming New Technologies into Cash Flow

Develops and applies a set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This book is useful to managers in technology-intensive companies, technical, R&D, and engineering managers.

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