The Three-Minute Product Manager

Product managers are an ambitious lot, with raw talent, curiosity, drive, and the ability to connect different parts of the organization to create excellent products. But we-as a group-can also be undervalued, underutilized, and self-limiting. We are in jobs with incredible potential, but sometimes we play incremental, sometimes we play small. The goal of The Three-Minute Product Manager is to help us turn this around. As product managers, we can delight our customers, we can improve their lives, we can make them want to hug us. We can spook our competitors, we can outpace them, we can out-innovate them. We can steal market share month by month, year by year. And we can drive revenue and profit growth, setting up our companies for long-term success. Let's get there. In this book-through a series of short chapters (each about a three-minute read)-we'll step through the skills and approaches needed for all of us to become excellent product managers, for all of us to be bold, for all of us to go big.