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The Neuro-Consumer

- Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

Om The Neuro-Consumer

This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers¿ behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367895907
  • Bindende:
  • Hardback
  • Sider:
  • 322
  • Utgitt:
  • 6. mai 2020
  • Dimensjoner:
  • 241x161x27 mm.
  • Vekt:
  • 666 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av The Neuro-Consumer

This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers¿ behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

Brukervurderinger av The Neuro-Consumer



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