The Innovation Formula

> --Seth Godin, author of What To Do When It's Your Turn TAP INTO THE POWER OF SCIENTIFIC RESEARCH TO TRANSFORM YOUR BUSINESS INTO ONE WHERE INNOVATION FLOURISHES The Innovation Formula offers a wealth of science-based strategies to create a culture where innovation thrives. From best-selling author and innovation psychologist Dr Amantha Imber, this resource will help you to improve innovation at an individual, team, leadership and organisation level. Through 14 interconnected scientific strategies, this practical guide reveals the research behind each strategy, shows how your company can implement them effectively, and includes examples from leading companies applying these principles. This results-based, easy-to-implement guide will show you how to: make your company a safe place to fail in order to encourage innovation understand the science behind a successful innovative culture shift put in place the key elements that foster organisation-wide creativity implement proven strategies that are based on evidence, not feelings. With The Innovation Formula as your guide, you can use science to create an organisation that succeeds by driving growth and maintaining relevance through innovation.