Norges billigste bøker

The CIM Handbook of Strategic Marketing

Om The CIM Handbook of Strategic Marketing

Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

Vis mer
  • Språk:
  • Engelsk
  • ISBN:
  • 9780750626132
  • Bindende:
  • Hardback
  • Sider:
  • 298
  • Utgitt:
  • 31. juli 1998
  • Dimensjoner:
  • 189x246x23 mm.
  • Vekt:
  • 700 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av The CIM Handbook of Strategic Marketing

Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

Brukervurderinger av The CIM Handbook of Strategic Marketing



Finn lignende bøker
Boken The CIM Handbook of Strategic Marketing finnes i følgende kategorier:

Gjør som tusenvis av andre bokelskere

Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.