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Strategies for High-Tech Firms

- Marketing, Economic, and Legal Issues

Om Strategies for High-Tech Firms

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780765617989
  • Bindende:
  • Paperback
  • Sider:
  • 248
  • Utgitt:
  • 8. februar 2013
  • Dimensjoner:
  • 174x246x20 mm.
  • Vekt:
  • 226 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Strategies for High-Tech Firms

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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