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Strategic Public Relations Leadership

Om Strategic Public Relations Leadership

Public relations is operating in an increasingly challenging and complex environment. A multitude of pressures from both outside and within the organization means that public relations professionals need to be able to clearly articulate and demonstrate their own contribution to the organizational effectiveness of their place of work.This short textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organization.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415667951
  • Bindende:
  • Paperback
  • Sider:
  • 164
  • Utgitt:
  • 20. juni 2013
  • Dimensjoner:
  • 157x232x9 mm.
  • Vekt:
  • 284 g.
  • BLACK NOVEMBER
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 14. november 2024

Beskrivelse av Strategic Public Relations Leadership

Public relations is operating in an increasingly challenging and complex environment. A multitude of pressures from both outside and within the organization means that public relations professionals need to be able to clearly articulate and demonstrate their own contribution to the organizational effectiveness of their place of work.This short textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organization.

Brukervurderinger av Strategic Public Relations Leadership



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