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Strategic Equity Partnerships in Professional Football

- Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

Om Strategic Equity Partnerships in Professional Football

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783658313005
  • Bindende:
  • Paperback
  • Sider:
  • 353
  • Utgitt:
  • 29. juli 2020
  • Utgave:
  • 12020
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 503 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. januar 2025

Beskrivelse av Strategic Equity Partnerships in Professional Football

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

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