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Sports Sponsorship and Brand Development

- The Subaru and Jaguar Stories

Om Sports Sponsorship and Brand Development

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781349425242
  • Bindende:
  • Paperback
  • Sider:
  • 196
  • Utgitt:
  • 1. januar 2001
  • Utgave:
  • 12001
  • Dimensjoner:
  • 137x213x15 mm.
  • Vekt:
  • 268 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 6. april 2026

Beskrivelse av Sports Sponsorship and Brand Development

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Brukervurderinger av Sports Sponsorship and Brand Development



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