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Social Media and Integrated Marketing Communication

- A Rhetorical Approach

Om Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781498516167
  • Bindende:
  • Paperback
  • Sider:
  • 144
  • Utgitt:
  • 27. mars 2015
  • Dimensjoner:
  • 229x154x15 mm.
  • Vekt:
  • 214 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 25. mai 2026

Beskrivelse av Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

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