Utvidet returrett til 31. januar 2025

Psychology of the Consumer and Its Development

- An Introduction

Om Psychology of the Consumer and Its Development

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780306460739
  • Bindende:
  • Hardback
  • Sider:
  • 362
  • Utgitt:
  • 30. juni 1999
  • Utgave:
  • 1999
  • Dimensjoner:
  • 155x235x32 mm.
  • Vekt:
  • 764 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. desember 2024

Beskrivelse av Psychology of the Consumer and Its Development

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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