LEADING EXPERT: Pontefract is one of the most respected people in his field internationally, both because of his practical experience and his academic work (in addition to everything else, he teaches at the University of Victoria). He is a sought-out expert and speaker who travels around the world consulting for business leaders on how to improve employee-engagement and training.
2. EXPERIENCED AUTHOR: As a former Wiley author he knows what it takes to make a business book work. He is very active on social media and has already started pitching the book to his loyal followers. He knows his clientele and he knows where and how to promote the book.
INTERNATIONAL: While his home base is in Canada, he is known around the world and the book will sell well in markets around the globe. His biggest sales are expected to be in the U.S.
PRACTICAL EXPERIENCE: He currently works for one of Canada's largest telco's, Telus Communications, and has completely turned around the employee engagement there.
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