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New Techniques for Brand Management in the Healthcare Sector

Om New Techniques for Brand Management in the Healthcare Sector

Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781799830351
  • Bindende:
  • Paperback
  • Sider:
  • 268
  • Utgitt:
  • 30. januar 2021
  • Dimensjoner:
  • 216x279x0 mm.
  • Vekt:
  • 633 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 21. mai 2026

Beskrivelse av New Techniques for Brand Management in the Healthcare Sector

Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.

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