Utvidet returrett til 31. januar 2024

Managing Market Relationships

Om Managing Market Relationships

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138356467
  • Bindende:
  • Paperback
  • Sider:
  • 246
  • Utgitt:
  • 31. januar 2022
  • Dimensjoner:
  • 232x159x18 mm.
  • Vekt:
  • 372 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: Ukjent

Beskrivelse av Managing Market Relationships

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

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