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Managing Customer Value: One Stage At A Time

Om Managing Customer Value: One Stage At A Time

Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9789812838278
  • Bindende:
  • Hardback
  • Sider:
  • 416
  • Utgitt:
  • 21. oktober 2009
  • Dimensjoner:
  • 161x239x28 mm.
  • Vekt:
  • 724 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 10. juni 2026

Beskrivelse av Managing Customer Value: One Stage At A Time

Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics.

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