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International Marketing Management

- Strategies, Concepts and Cases in Europe

Om International Marketing Management

Takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. This book includes chapters that concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783486597493
  • Bindende:
  • Hardback
  • Sider:
  • 338
  • Utgitt:
  • 22. juni 2011
  • Dimensjoner:
  • 189x264x27 mm.
  • Vekt:
  • 1046 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av International Marketing Management

Takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. This book includes chapters that concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies.

Brukervurderinger av International Marketing Management



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