Influence, New and Expanded

Influence, New and Expanded is a compelling book written by Robert B Cialdini. Published recently in 2021, this book explores the fascinating world of persuasion in a way that is both educational and entertaining. The book delves deep into the psychological principles that lead people to say 'yes', offering valuable insights into the art of influence and persuasion. Cialdini, a renowned expert in this field, presents his findings in an engaging and accessible manner, making this book a must-read for anyone interested in understanding the mechanics of influence. It's a riveting exploration of the science behind our decisions, making it a standout in its genre. Published by HarperCollins Publishers Inc, this book is sure to be a valuable addition to your collection.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.