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Hit Brands

- How Music Builds Value for the World's Smartest Brands

Om Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781349444595
  • Bindende:
  • Paperback
  • Sider:
  • 201
  • Utgitt:
  • 1 januar 2013
  • Utgave:
  • 12013
  • Dimensjoner:
  • 127x203x0 mm.
  • Vekt:
  • 235 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 12 oktober 2024

Beskrivelse av Hit Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Brukervurderinger av Hit Brands



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