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Fundamentals of Mobile Marketing

- Theories and practices

Om Fundamentals of Mobile Marketing

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781433115615
  • Bindende:
  • Paperback
  • Sider:
  • 185
  • Utgitt:
  • 27. juni 2012
  • Utgave:
  • Dimensjoner:
  • 227x153x13 mm.
  • Vekt:
  • 298 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Fundamentals of Mobile Marketing

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

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