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Ethics in Marketing

- International cases and perspectives

Om Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138648098
  • Bindende:
  • Paperback
  • Sider:
  • 198
  • Utgitt:
  • 12. desember 2016
  • Utgave:
  • 2
  • Dimensjoner:
  • 174x244x12 mm.
  • Vekt:
  • 394 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Ethics in Marketing

Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob

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