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Ethical Approaches to Marketing

- Positive Contributions to Society

Om Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing and aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783110655650
  • Bindende:
  • Hardback
  • Sider:
  • 248
  • Utgitt:
  • 23. august 2021
  • Dimensjoner:
  • 248x179x20 mm.
  • Vekt:
  • 552 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11. juni 2026

Beskrivelse av Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing and aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers.

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