Utvidet returrett til 31. januar 2025

Employer Branding for Competitive Advantage

- Models and Implementation Strategies

Om Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367650964
  • Bindende:
  • Hardback
  • Sider:
  • 204
  • Utgitt:
  • 22. mars 2021
  • Dimensjoner:
  • 161x241x20 mm.
  • Vekt:
  • 478 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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