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Electronic Marketing

- Theory and Practice for the Twenty-First Century

Om Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780273684763
  • Bindende:
  • Paperback
  • Sider:
  • 456
  • Utgitt:
  • 6. desember 2003
  • Dimensjoner:
  • 190x246x25 mm.
  • Vekt:
  • 859 g.
  På lager
Leveringstid: 4-8 virkedager
Forventet levering: 6. januar 2025

Beskrivelse av Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Brukervurderinger av Electronic Marketing



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