Utvidet returrett til 31. januar 2025

EDLP versus Hi-Lo Pricing Strategies in Retailing

- Literature Review and Empirical Examinations in the German Retail Market

Om EDLP versus Hi-Lo Pricing Strategies in Retailing

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783631643570
  • Bindende:
  • Hardback
  • Sider:
  • 127
  • Utgitt:
  • 24. april 2014
  • Utgave:
  • Dimensjoner:
  • 217x157x14 mm.
  • Vekt:
  • 312 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 18. desember 2024

Beskrivelse av EDLP versus Hi-Lo Pricing Strategies in Retailing

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

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