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Demographic Targeting

- The Essential Role of Population Groups in Retail Marketing

Om Demographic Targeting

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138739314
  • Bindende:
  • Paperback
  • Sider:
  • 146
  • Utgitt:
  • 29. oktober 2019
  • Dimensjoner:
  • 219x153x17 mm.
  • Vekt:
  • 216 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 18. mai 2026

Beskrivelse av Demographic Targeting

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.

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