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Contemporary Sport Marketing

- Global perspectives

Om Contemporary Sport Marketing

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138291324
  • Bindende:
  • Hardback
  • Sider:
  • 308
  • Utgitt:
  • 9. februar 2017
  • Dimensjoner:
  • 242x164x21 mm.
  • Vekt:
  • 578 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 21. november 2024

Beskrivelse av Contemporary Sport Marketing

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing.

Brukervurderinger av Contemporary Sport Marketing



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