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Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Om Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781799822042
  • Bindende:
  • Hardback
  • Sider:
  • 315
  • Utgitt:
  • 30. juni 2020
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 21. mai 2026

Beskrivelse av Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices.

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