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Competing in a Service Economy

- How to Create a Competitive Advantage Through Service Development and Innovation

Om Competing in a Service Economy

A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780470448212
  • Bindende:
  • Paperback
  • Sider:
  • 208
  • Utgitt:
  • 3. september 2008
  • Dimensjoner:
  • 154x229x14 mm.
  • Vekt:
  • 378 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 8. november 2024

Beskrivelse av Competing in a Service Economy

A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.

Brukervurderinger av Competing in a Service Economy



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