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Business Strategy Tools

- The Boston - BCG Matrix

Om Business Strategy Tools

The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9798853709690
  • Bindende:
  • Paperback
  • Sider:
  • 156
  • Utgitt:
  • 26. juli 2023
  • Dimensjoner:
  • 152x229x8 mm.
  • Vekt:
  • 218 g.
Leveringstid: 2-4 uker
Forventet levering: 28. mai 2026

Beskrivelse av Business Strategy Tools

The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.

Brukervurderinger av Business Strategy Tools



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