Markedsføring

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

With the goal of perfecting the national governance system and raising the country's governance capability, this book systematically analyzes the characteristics and trajectory of China's economic expansion and structural adjustment, while also assessing a variety of short-term debt and long-term economic performance and financial risks.

The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities.

This book analyses the private provision of rescue and emergency services, and focuses on the emergence of the world's largest rescue company, Falck.

This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age.

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.

Providing a general overview of what social media is and what it does, this book offers seniors step-by-step instructions on how to use the most popular social media. It also covers such other social media as online message boards and group video chat services like Skype and Google Hangouts.

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America.

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.